Social Media Specialist

FCP Euro is seeking a highly skilled and motivated Social Media Specialist to join our marketing team. This position will help grow and evolve FCP Euro’s social media presence through engaging, informative, and culturally relevant content that strengthens our brand, deepens engagement with automotive enthusiasts, and supports broader marketing and business goals.

As the Social Media Specialist, you will serve as the strategic owner of FCP Euro’s social media channels across all major platforms. This position will primarily operate as channel owner – leading social content ideation, production planning, cross‑functional coordination, publishing workflows, community engagement, and performance optimization to ensure each platform delivers a consistent, high‑quality brand experience.

This role is critical in bringing structure, consistency, and operational excellence to FCP Euro’s social media workflows during a period of rapid business growth. The Social Media Specialist will own workflows within Monday.com while leveraging Sprout Social for publishing, community management, and reporting. In this role, you will collaborate cross‑functionally with the Production, Brand, Customer Experience, and HR teams to ensure FCP Euro’s social media presence effectively supports both our customers and broader business initiatives.

About FCP Euro
FCP Euro is the trusted home and online destination for European car owners and professionals. Family‑owned since 1986, our mission is to make European vehicle ownership more enjoyable and enduring by delivering the highest quality parts, knowledge, and support people can rely on. At FCP Euro, we exist to empower owners and professionals with the confidence and support to care for their European cars properly. That commitment has made us more than a retailer, but a long‑term partner for those who value quality, expertise, and trust throughout the life of their vehicle.

Responsibilities and Duties
Social Media Strategy & Channel Planning

Develop and evolve platform‑specific social media strategies across Instagram, Facebook, TikTok, LinkedIn, Reddit, and emerging platforms

Define channel objectives, publishing cadence, content mix, audience engagement strategies, and testing opportunities

Use historical performance data, trends, and platform insights to guide future content direction and channel growth

Continuously identify opportunities to improve engagement, reach, and overall social performance

Social Media Calendar & Publishing Management

Own the Social Media Calendar within Monday.com, maintaining a clear rolling 45‑day view across all channels

Manage the end‑to‑end publishing workflow across all platforms to ensure content is reviewed, approved, scheduled, and published on time

Coordinate cross‑functionally to ensure social content reflects all key areas of the business including campaigns, events, partnerships, recruiting, customer experience, and company culture

Maintain and optimize all platform bios, profile images, links, and CTAs to support current business initiatives and promotions

Content Production & Creative Coordination

Lead social media ideation and production planning in partnership with Production, Brand, Events, and Partnerships teams

Develop detailed creative briefs and ensure production teams have clear direction, timelines, and deliverables

Guide platform‑specific content direction and review creative assets to ensure alignment with brand standards and channel strategies

Help shape content that is informative, entertaining, culturally relevant, and optimized for platform performance

Community Management & Audience Engagement

Serve as the primary lead for FCP Euro’s digital community management across all social platforms

Monitor channels daily and ensure strong account coverage 7 days a week

Respond to comments, tags, messages, and inquiries in a professional, customer‑focused manner

Partner closely with Customer Experience teams to elevate and resolve customer concerns when needed

Foster meaningful engagement with the automotive enthusiast community and broader audience

Performance Tracking & Reporting

Monitor performance across all social platforms including engagement, reach, audience growth, and content effectiveness

Develop recurring reporting cadences and communicate insights to broader marketing teams

Use data and learnings to optimize content types, publishing schedules, creative approaches, talent selection, and production workflows

Identify trends and opportunities that can improve future content performance and channel growth

Event & Real‑Time Brand Coverage

Travel to FCP Euro events, activations, and industry gatherings to support real‑time social coverage

Coordinate with internal teams and freelancers to capture dynamic event and behind‑the‑scenes content

Help showcase the personality, culture, and day‑to‑day environment of FCP Euro through stories, short‑form content, and real‑time updates

Support broader brand storytelling efforts that strengthen community engagement and authenticity

Experience and Skill requirements

2+ years of experience managing social media accounts for lifestyle, automotive, outdoor, enthusiast, or similar brands

Passion for cars and strong understanding of automotive culture

Proven track record of managing and growing social media platforms for a brand or organization through engaging, platform‑specific content and community management

Strong understanding of social media platforms, trends, algorithms, tools, and best practices across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging channels

Strong written and verbal communication skills with exceptional attention to detail

Experience with social media management and analytics tools such as Sprout Social and Monday.com

Strong analytical skills with the ability to interpret performance data, generate insights, and make data‑driven decisions

Ability to collaborate cross‑functionally with multiple business units

Ability to travel and support events on nights and weekends, including occasional extended event days as needed

Experience with photography, graphic design, or video editing tools is a plus, but not required

Bachelor’s degree in Communications, Marketing, Media, or a related field preferred (equivalent hands‑on experience may be considered in lieu of formal education, especially with a strong portfolio demonstrating relevant skills and accomplishments)

Benefits and Perks

Company‑subsidized Medical, Dental, and Vision insurance, including a zero‑premium Medical plan for employees. Company HSA contribution.

120 hours of PTO (Paid Time Off), 40 hours of Paid Sick Time, plus Company Holidays

401(k) with Company deposit and match.

Discounted prices on our catalog of European car parts!

Compensation
This is an exempt salaried role with a base salary of $70,000 to $85,000, depending on experience, with a total compensation opportunity of $75,000 to $90,000.

FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.

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