Senior Media Buyer, Programmatic & Native. Job in New York Move Collective Jobs

Job Title:

Senior Media Buyer, Programmatic & Native

About Gen:

Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, and more. We deliver award‑winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.

About the Role:

We are looking for a strategic, hands‑on media buyer to accelerate growth across Native and Programmatic. As we launch multiple new lines of business in the next 6‑12 months, this role will be instrumental in onboarding new partners, piloting campaigns, testing new approaches, and scaling successful initiatives.

Key Responsibilities

Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a focus on hitting performance and revenue targets.

Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact.

Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements.

Pilot new lines of business and offers, managing campaigns end‑to‑end and rapidly iterating from initial tests to scalable, revenue‑generating programs.

Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data‑driven bidding, segmentation, and supply strategy.

Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical‑specific requirements.

Leverage first‑party and third‑party data to build high‑performing targeting and retargeting strategies.

Monitor, analyze, and communicate performance trends regularly, identifying opportunities to expand and scale successful initiatives.

Stay current on programmatic and native platform updates, identifying new opportunities to improve performance and scale.

About you
Experience

3‑5+ years of hands‑on media buying experience across DSPs (DV360, StackAdapt, Yahoo DSP, etc.) and native ads (Taboola, Outbrain), ideally in performance‑driven or financial categories.

Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM).

Skills

Deep understanding of audience targeting, optimization, and data integrations to improve campaign efficiency and scale.

Willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data.

Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies.

Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting.

Strong communicator who can translate data into actionable insights and partner effectively with internal stakeholders.

Personal Attributes

Self‑starter who thrives in fast‑paced, growth‑oriented environments and is motivated by clear goals, accountability, and measurable wins.

Fast‑paced & Adaptable: Able to pivot quickly as platforms, algorithms, and market conditions change while maintaining performance.

Resilient & Results‑Focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities.

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