Communications Specialist. Job in Rochester LilyLifestyle Jobs

Job Description
As our Communications Specialist you play a key role within the FANUC America’s Communications team, supporting the development and execution of external communications initiatives that advance our company business goals. Reporting to the Public Relations and Communications Manager, you will create compelling content—particularly case studies and storytelling assets—that communicate FANUC’s technology, customer impact, and innovation. This role will evolve as the team grows and initiatives expand, and will include travel to trade shows and other events.

Who You Are
Support the creation and execution of communication initiatives that drive business results. Bring strong storytelling techniques, research skills, and the ability to translate technical concepts into clear, accessible language for diverse audiences.

How It's Done
Content Creation and Management

Develop engaging multimedia content—including bylined articles, case studies, press releases, product descriptions, and stories—for the external website, corporate newsletter, and digital channels. Use storytelling to highlight automation success stories, customer impact, and product innovation.

Conduct thorough research on automation industry trends, challenges, and FANUC product technologies to ensure accuracy and relevance.

Translate technical concepts into clear, accessible language for diverse audiences, demonstrating strong technological curiosity and the ability to decipher complex information from subject‑matter experts.

Develop a working understanding of FANUC products to accurately communicate key features, benefits, and differentiators.

Plan, manage, and track editorial content calendars for the corporate newsletter and digital channels, ensuring deadlines, approvals, and deliverables are clearly met and documented.

Apply SEO practices to enhance content visibility and drive organic traffic.

Strategic Communication

Identify thought‑leadership opportunities for subject‑matter experts that align with business objectives, ensuring messaging resonates with target audiences.

Collaborate with cross‑functional teams to define and standardize the brand voice for external communications.

Support communications workflows and communication policies that align with the company’s values and goals.

Support media relations, including preparing background information and messaging.

Monitor, track, and report on media coverage—maintaining coverage logs, tracking placement status, and summarizing results to inform strategy and guide future content priorities.

Modern Communication Strategies

Leverage artificial intelligence tools to enhance communication processes.

Review and explore AI trends and innovative ways to incorporate AI into our communication efforts.

Use data‑driven insights to optimize content performance and audience engagement.

What You Need

Bachelor’s degree in Communications, Marketing, Journalism, or related field.

3–5 years of relevant professional experience in communications.

Familiarity with AI technologies and their applications in marketing and communications.

Portfolio of writing samples.

Must have or be able to obtain a valid driver’s license.

What Would Be Even Better

Experience in automation, robotics, manufacturing, or industrial technology communications.

Familiarity with graphic and content creation tools (e.g., Adobe Creative Suite, Canva).

Experience applying SEO concepts and analytics insights to content strategy.

It’s Your Move
At FANUC America we are driven by a deep respect for our people and a commitment to building a workplace dedicated to integrity and excellence. We believe that great careers are built through opportunity, growth, and collaboration—and we’re excited to invite talented individuals like you to explore what’s possible with us. If you’re ready to take the next step in your career, we invite you to apply today. We look forward to learning more about you!

Benefits

Medical, Dental & Vision Insurance

401(k) Retirement Program

Life Insurance

Short‑Term & Long‑Term Disability Plans

Tuition Reimbursement

Wellness Program

Flexible Spending Accounts

Employee Assistance Program

Flexible Benefit Dollars

Generous Holiday & Vacation Program

Sponsorship will not be provided for this position.

Equal Opportunity Employer
Equal Opportunity Employer, including disabled and veterans.

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