Digital Engagement Solutions Coordinator

The Digital Engagement Solutions Coordinator is responsible for developing and executing end-to-end sales, marketing, and member engagement digital campaigns, coordinating and supporting campaign implementation, including emails, cloud pages, and marketing content. The incumbent will create, edit, and manage subscriber data, assist in segmentation with the Salesforce Marketing Cloud Support team, test campaigns for proper function and rendering, and own campaign performance reporting. The incumbent will work extensively in Salesforce Marketing Cloud and alongside the Salesforce Marketing Cloud Support team and stakeholders to optimize and deliver scalable, dynamic digital communication.
Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, Computer Science or related field. In lieu of degree, five (5) years’ relevant experience in one of these fields will be considered.
Certification: Salesforce Marketing Cloud Email Specialist Certification must be obtained within one (1) year of hire date.
Experience: Minimum three (3) years’ experience in coordinating digital marketing campaigns. Knowledge in SMS/MMS development and email HTML, CSS, AMPScript, and mobile-responsive coding. Demonstrated understanding of email and text development best practices and industry standards. Proficiency in Salesforce Marketing Cloud (or other marketing automation platforms), particularly Journey Builder, Mobile Studio, and Automation Studio, and email development tools preferred. Experience in technical audience segmentation, SQL-derived query reporting, and A/B testing methodologies preferred.
Essential Skills & Abilities

Ability to troubleshoot delivery issues and leverage advanced Salesforce Marketing Cloud capabilities.
General understanding of marketing communication consent management.
Understanding of evolving industry trends and compliance requirements.
Comprehensive understanding of privacy policies, anti-spam regulations, and email/SMS best practices.
Extensive understanding of email and text development best practices and industry standards.
Skills

Agile Methodology
Computer Work
Consultative Approach
Continued Learning
Creativity
Cross-Functional Communications
Decision Making
Media And Communications
Multi-Channel Marketing Campaigns
Organizing
Performance ReportsProcess Orientation
Project Management Software (PMS)
Sales Software
Troubleshooting
Work Schedules
Written Communication
Responsibilities

Assists with other division advertising, communications, consumer experience and public relations activities, as assigned.
Coordinates digital communication tactics, including email and text campaign mapping, deployment and reporting in Salesforce Marketing Cloud.
Helps manage member communication and subscriber data.
Monitors and analyzes Salesforce Marketing Cloud journeys and campaigns and adjusts tactics as needed.
Stays informed on email, text and Salesforce Marketing Cloud trends and continually implements best practices accordingly.
Security Requirements

This position must ensure the security and confidentiality of records and information to prevent substantial harm, embarrassment, inconvenience, or unfairness to any individual on whom information is maintained. The integrity of information must be maintained as outlined in the company Administrative Manual. Segregation of duties will be used to ensure that errors or irregularities are prevented or detected on a timely basis by employees in the normal course of business. This position must adhere to the segregation of duties guidelines in the Administrative Manual.

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