Marketing Manager

Marketing Manager, Demand Generation - Transportation Equipment Network (TEN)
Keep America Moving—One Trailer at a Time
Transportation Equipment Network (TEN) is a North American leader in transportation equipment and trailer solutions. With over 80,000 trailers and a rapidly growing footprint, we deliver the equipment and service our customers rely on to keep their businesses moving.

We’re looking for a

results-driven Marketing Manager, Demand Generation

to own and scale our pipeline generation engine across the U.S. and Canada.

What You’ll Do

Build and execute B2B demand generation strategies across digital channels

Manage paid media programs (search, social, programmatic, trade) with focus on cost per lead and pipeline contribution

Own marketing automation (HubSpot, Marketo, Pardot, etc.), including campaigns, segmentation, nurture flows, and lead scoring

Oversee Salesforce CRM workflows including campaign attribution, lead routing, and funnel reporting

Optimize the B2B funnel from awareness to closed-won; improve conversion rates and sales handoff

Define channel strategy across paid, owned, and earned media

Manage external agencies (paid media, SEO, creative), ensuring performance against KPIs

Partner with content/design teams to develop landing pages, email campaigns, and digital ads

Support product and sub-brand launches with integrated demand programs

Track and report on pipeline, ROI, and campaign performance

Help manage marketing budgets across U.S. and Canada

Use data, market insights, and competitive analysis to refine targeting and messaging

What We’re Looking For

5–7 years of B2B marketing experience with a focus on demand generation

Proven track record of driving pipeline and revenue growth

Strong experience managing paid media programs and budgets

Hands‑on experience with Salesforce CRM (reporting, dashboards, workflows)

Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, etc.)

Deep understanding of B2B funnel metrics and conversion optimization

Experience managing external agencies and holding them accountable to results

Solid digital marketing knowledge (SEO, SEM, paid social, email)

Strong analytical, problem‑solving, and project management skills

Excellent communication and cross‑functional collaboration skills

Preferred Background

Experience in logistics, transportation, leasing, or similar B2B industries

Experience marketing across U.S. and Canada markets

Why Join TEN

Industry Leader

with strong growth and market presence

High Impact Role

directly tied to pipeline and revenue generation

Ownership & Autonomy

over strategy, tools, and performance

Collaborative Culture

working closely with Sales and leadership

Career Growth

opportunities within a scaling marketing organization

Competitive Benefits

including health, dental, vision, PTO, and retirement plan

TEN is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.

Apply today to join TEN and help keep America moving.

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