Marketing Copy Writer at HIGHSCALE Los Angeles, CA

Overview

About High Scale — we’re a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Our 120-person team produces thousands of high-impact campaigns weekly for leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we’re ready to 10x our output in 2026—and we’re looking for a Marketing Copywriter who understands the psychology of persuasion and can write scripts that convert viewers into customers.
What You’ll Do / Responsibilities

Write High-Converting Video Scripts: Craft direct-response scripts for UGC creators, actors, and voice-over artists.
Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA).
Write specific visual notes alongside dialogue to guide editors and producers on the creative vision.
Develop Creative Concepts & Angles: Research client products, competitors, and customer reviews to find unique angles (e.g., “The scientific approach to acne” vs. “The morning routine aesthetic”).
Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual).
Write Ad Copy & Headlines: Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads.
Ensure the tone of voice matches the specific brand persona—from edgy and humorous to clinical and trustworthy.
Iterate Based on Data: Review performance data with the Strategy team. If a script has a high drop-off rate, rewrite the middle section. If the CTR is low, rewrite the hook. Refresh successful winning ads with new script variations to combat creative fatigue.
Who You Are

A Direct Response Specialist with 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies.
You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales).
Master of the "Hook": You know how to grab attention instantly and are concise—able to say more with fewer words.
Psychologically Driven: You understand human desires and objections and can weave social proof and urgency into a script naturally.
Adaptable Voice: You can switch between writing for a Gen Z skincare brand and a luxury home goods brand.
Native-Level English Proficiency: Perfect grammar and command of American English idioms/slang; you understand culture nuances to write effective ads.
Perks & Benefits

Competitive Compensation: $40,000-$70,000/year
Growth Opportunities: Influence the creative strategy of global brands and grow into a Creative Strategist or Lead Copywriter role.
Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.
Equal Opportunity Employer: High Scale celebrates diversity and believes it’s key to building teams that change the world—one winning script at a time.

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