Google Ads/PPC Specialist

Job Description
Interdependence Public Relations is seekingafull-time individual based anywhere withinUS time hours who can think strategically to bridge the gap between business objectives and the paid search process. We need someonewho can connect the dots with the data. We need someone who gets B2B - lead generation, bonus points if with agency background. If you have only done B2C PPC, this is not a fit.

Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form)

Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key

Build and optimize search campaigns and communicate trends and findings to leadership

Collaborate with marketing lead and CEO toshareweek to week performance as well as short term testing and longer term strategy/vision

Lead writing and testing ad copy, landing pages, and anything else that might impact the client journey

Daily management of campaign performance and budget pacing

Weekly report on performance and campaign progress

Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key

Qualifications

Proven experience as a PPC Manager or Digital Marketing Specialist - we will ask how you drove CPA performance and how you looked at qualified vs non-qualified leads to optimize PPC

At least two years of experience managing PPC campaigns for B2B

Google AdWords Advanced Search Certification, ideal, unless you have solid experience

An eye for detail and a mind for analytics

Balance of technical and interpersonal skills

An eagerness to learn and explore in a constantly evolving field

Additional Information
Competitive benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e. working from home), Summer Fridays.

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