The Company
At PAX, we’re on a mission to enhance people’s lives through exceptional consumer experiences—honoring the plant through pioneering innovation, science‑backed quality, and award‑winning design. For nearly two decades, PAX has delivered high performance products crafted for precision, purity, and consistency that are trusted by millions worldwide. Our culture is built on putting people at the center of everything we do, making an impact together, and having fun along the way. We believe exceptional products, a thriving employee experience, and strong operational rhythms go hand‑in‑hand. PAX has been recognized by numerous media outlets and is certified Plastic Negative across all product lines.
ROLE AND RESPONSIBILITIES (Hybrid Or Remote)
Reporting to the VP of Marketing, the Global Head of Creative will drive and elevate the next chapter of the PAX brand. This senior role is responsible for shaping and executing breakthrough creative that overperforms across every consumer touchpoint—global product introduction campaigns, disruptive thought leadership advertising, industry and consumer events, cultural collaborations, and omni‑channel e‑commerce and retail merchandising experiences.
What You’ll Do
- Lead Creative Vision
Own the creative expression of the PAX brand across all channels and formats. Translate brand strategy into distinctive, culturally relevant platforms and campaigns using non‑traditional storytelling to navigate advertising restrictions. Ensure creative excellence across advertising, digital, social, retail, product launches, packaging, and experiential activations. - Concept and Launch Breakthrough Campaigns
Develop big ideas that build brand heat and drive product demand. Lead the creative development of integrated campaigns spanning digital, retail, partnerships, and cultural moments. Bring concepts to life across storytelling, motion, environments, packaging, and product. - Shape the PAX Brand World
Continue evolving the visual and creative identity of PAX for a diverse audience ranging from wellness‑seekers to cannabis connoisseurs. Oversee design and storytelling across product launches, packaging, merchandising, retail displays, and brand environments. Partner with product and industrial design teams to ensure brand and product feel seamlessly connected. - Lead the Creative Team
Lead, mentor, and grow a high‑performing multi‑disciplinary internal creative design team. Create a culture of ambitious thinking, craft, and creative accountability. Establish efficient processes that enable breakthrough work and high‑quality production while managing complex compliance requirements. - Partner Across the Organization
Collaborate closely with marketing, product, insights, and leadership teams to bring brand and product strategies to life. - Manage External Creative Partners
Select and lead strong relationships with external agencies and production partners. Expand network of creative collaborators across culture, fashion, design, and entertainment.
What We Look For In You
- 15+ years of creative experience across leading agencies and/or premium consumer brands.
- Proven ability to concept and execute breakthrough integrated campaigns in “dark market” or regulated environments (e.g., cannabis, alcohol, or luxury tech).
- Experience building and evolving premium consumer brands.
- Strong portfolio demonstrating campaign concepting, brand storytelling, and design craft.
- Deep experience across packaging, product, advertising, digital, retail, and experiential.
- Ability to operate both strategically and hands‑on.
- Strong creative instincts and ability leading multidisciplinary creative teams.
- Clear understanding of consumer insights and brand strategy.
- Experience collaborating with product and marketing teams in a fast‑moving consumer or technology environment.
- Role can be hybrid or remote in CA or NY.
Compensation
Salary: $200,000–$240,000, plus equity and bonus opportunities. Final pay depends on experience, level, and location.
PAX VALUES
- Put Consumers First: We are here to enhance their lives…
- Build a Community: We are active and beneficial builders of a global community…
- Innovate with Passion: We are passionate about enhancing the cannabis experience…
- Be the Solution and Collaborate: We work as a team to achieve winning outcomes…
- Lead with Humility and Transparency: We stay open and humble in everything we do.
EEO Statement
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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