Director, Retail Sales - DSD Giant Eagle

Director, Retail Sales

The Director, Retail Sales is a key leadership role responsible for driving growth across Coca-Cola's beverage portfolio, encompassing multiple brands and categories, both in-store and online. This position focuses on accelerating beverage category growth by developing and executing customer-centric plans that align with Giant Eagle, Bottler, and Coca-Cola Company objectives. The role requires strategic vision, collaborative execution, and a results-driven approach to deliver revenue, profit, and volume targets.
Key Responsibilities:
Strategic Planning:

Develop customized business plans addressing the critical needs of Giant Eagle and Bottlers while achieving Coca-Cola system profit, revenue, and volume targets. Collaboratively create strategic price/package plans that deliver mutual results for Giant Eagle and the Coca-Cola system.
Operational Excellence:

Ensure data accuracy in Giant Eagle and Bottler systems, resolving billing discrepancies and post-audit issues. Partner with Revenue Growth Management to conduct post-promotional analysis, refining price/package plans based on performance insights. Work closely with the Finance Manager to ensure forecast accuracy and achieve plan targets.
Marketing & Execution:

Develop and implement marketing programs that drive growth across in-store and omnichannel platforms. Communicate weekly with Bottlers to ensure flawless execution of promotional plans, display commitments, and marketing programs. Sell-in and execute promotional strategies for new brand and package launches.
Data-Driven Insights:

Collaborate with Category Management to leverage market insights (Nielsen) and customer data (Symphony EYC) for informed decision-making.
Education Requirements: Bachelor's degree required. Related Work Experience: Minimum 3 years of experience in the consumer packaged goods (CPG) industry; beverage experience preferred.
Key Skills & Competencies:
Proven track record of progressive responsibility in account management within large consumer goods organizations.
Expertise in complex selling, with the ability to develop and sell customer-specific promotional programs and initiatives.
Strong knowledge of bottler environments, systems, and business development planning.
Proficiency in trade fund management and business analytics.
General management experience with a strategic mindset.
Familiarity with Nielsen and Symphony EYC data for market and customer insights.
Demonstrated ability to manage diverse stakeholder needs across multiple business systems.
Leadership Behaviors:
Drive Innovation:

Generate unique solutions and embrace new ideas to sustain and grow the business, including product and package innovation.
Collaborate with Systems, Customers, and Stakeholders:

Build and leverage relationships to drive impact across the Coca-Cola System.
Act Like an Owner:

Deliver results and create value for Coca-Cola's brands, customers, and stakeholders.
Inspire Others:

Motivate teams to achieve Coca-Cola's mission and instill passion for the business.
Develop Self and Others:

Foster personal growth and support the development of others to reach their full potential.
The Coca-Cola Company will not offer sponsorship for employment status for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range: $141,000 - $165,200 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Location(s): United States of America City/Cities: Remote Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: April 17, 2026