Jobgether is hiring: Direct Response Media Buyer in New York

Direct Response Media Buyer

This role sits at the core of a high-performance acquisition engine focused on generating qualified, high-intent appointments for financial advisory clients. You will own the full lifecycle of paid media campaigns, from strategy and setup to optimization and scaling. Working in a fast-paced, performance-driven environment, your decisions will directly influence client growth, retention, and revenue outcomes. The role blends hands-on media buying with strategic thinking, requiring both analytical precision and strong creative instincts. You will manage Meta advertising campaigns at scale, with a strong emphasis on lead generation and conversion efficiency. Success in this position depends on your ability to consistently hit cost-per-appointment targets while improving campaign performance over time. It is a highly accountable role where ownership, speed, and results define impact.
Accountabilities:

Own and manage end-to-end Meta advertising campaigns focused on generating qualified leads and booked appointments
Design, launch, and continuously optimize campaigns, including targeting, budget allocation, bidding strategies, and creative testing
Monitor daily performance metrics and implement rapid adjustments to meet cost-per-appointment and conversion goals
Troubleshoot underperforming campaigns and proactively develop data-driven optimization strategies
Write high-performing ad copy and video sales letter scripts tailored to financial services audiences
Develop messaging angles, hooks, and creative variations for structured testing and performance improvement
Collaborate with creative teams and video editors to guide ad production and iteration
Manage client communication through bi-weekly calls, performance reviews, and strategic alignment sessions
Deliver clear and structured performance reports prior to client meetings
Build strong client relationships that support renewals, retention, and referrals
Set up and manage tracking systems, including pixels, conversion events, and attribution tools
Configure and maintain integrations such as Calendly, Zapier, and lead routing workflows
Identify and resolve technical issues between ad platforms and client systems to ensure lead flow integrity
Requirements:

5+ years of experience in paid media, with a strong focus on Meta advertising platforms
Proven experience managing multiple client accounts in a performance-driven environment
Strong track record of achieving performance KPIs, particularly cost-per-lead or cost-per-appointment targets
Advanced copywriting skills with experience writing ad copy and video sales scripts
Hands-on experience with tracking setup, pixels, conversion events, and marketing automation tools
Experience in financial services marketing or high-ticket lead generation funnels is highly preferred
Strong understanding of appointment-setting and lead generation campaign structures
Familiarity with video sales letter methodologies is a strong advantage
Strong ownership mindset with the ability to independently diagnose and solve performance issues
Excellent communication skills, with the ability to translate data into clear client-facing insights
Highly detail-oriented, fast-moving, and comfortable operating under performance pressure
Ability to manage direct client relationships with accountability for results
Benefits:

Paid Time Off (vacation, sick leave, and public holidays)
Training and professional development opportunities
Remote work flexibility (Work From Home)
Flexible working schedule
Performance-based bonus structure