Vice President of Sales and Marketing

Position Summary

The Vice President of Marketing & Sales is a key member of the senior leadership team, responsible for advancing the Museum’s mission through sustainable revenue growth, strong audience engagement, and a compelling public presence. This role leads strategy and execution across marketing, communications, admissions, membership, and other earned revenue streams to increase visitation, deepen community connection, and strengthen financial sustainability. The VP brings a data-driven, audience-centered approach to pricing, promotions, and partnerships—ensuring the Museum remains both accessible and economically resilient.
Core Responsibilities

Strategic Leadership & Revenue Growth

Develop and lead comprehensive marketing and sales strategies aligned with the Museum’s goals.
Establish revenue targets, pricing frameworks and performance metrics across earned revenue streams.
Monitor market conditions, visitor trends, and competitive landscape to identify growth opportunities.
Direct short‑ and long‑range planning, including budgets and forecasting.
Evaluate organizational performance and implement adjustments to achieve revenue and mission goals.

Marketing and Brand Oversight

Establish overall brand strategy and ensure consistency across all channels and experiences.
Oversee development and execution of marketing plans, campaigns, and promotional strategies.
Ensure effective use of market research, audience insights, and data to guide decision-making.
Oversee all marketing initiatives, partnerships, and external agency relationships.

Sales and Earned Revenue Oversight

Oversee sales strategy, forecasting, and pipeline performance.
Ensure effective pricing strategies, discount structures, and revenue optimization approaches.
Support cultivation and closing of key partnerships and high‑value opportunities.
Align marketing and sales functions to maximize visitation and revenue outcomes.

Public Relations & External Representation

Serve as spokesperson in the absence of the CEO.
Oversee PR strategy, media relations, and external communications.
Maintain and cultivate relationships with media, community leaders, and strategic partners.

Membership & Organizational Alignment

Set strategy and goals for membership growth and engagement.
Ensure alignment between earned revenue and development efforts.
Collaborate across departments to align programming, operations, and audience engagement.

Leadership & Performance Tracking

Responsible for department budget development and accountability, ensuring alignment with strategic goals and achievement of annual revenue and expense targets.
Prepare regular marketing and performance reports.
Participate in senior leadership decision‑making and organizational strategy.
Support Board engagement as the staff liaison to the Marketing Committee.

Success Metrics

Earned revenue growth
Visitation and audience expansion
Membership performance
Marketing effectiveness and ROI
Sales pipeline and partnership revenue

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field required; advanced degree or equivalent experience preferred.
10+ years of progressive leadership experience in marketing, sales, and/or revenue‑generating functions, with a track record of driving growth and audience engagement.
Demonstrated success leading integrated marketing, communications, and sales strategies that increase visitation, revenue, and brand visibility.
Experience overseeing multiple revenue streams (e.g., admissions, membership, programs, retail, partnerships, or events), ideally within a mission‑driven, cultural, hospitality, or attraction‑based organization.
Strong background in data‑informed decision‑making, including pricing strategy, campaign performance, and audience insights.
Proven ability to lead, mentor, and scale high‑performing teams, fostering collaboration across departments.
Exceptional communication and presentation skills, with the ability to represent the organization to executive leadership, board members, partners, and the public.
Strategic thinker with strong execution skills—able to translate vision into measurable plans and outcomes.
Experience building community partnerships, sponsorships, and brand collaborations that drive both mission impact and revenue.
High level of adaptability, sound judgment, and problem‑solving in a fast‑paced, evolving environment.
Additional Expectations

Willingness to work occasional evenings or weekends in support of events, programs, and organizational priorities.
Commitment to the organization’s mission, values, and core values around access, inclusion, and community impact.
Physical Requirements

Include and are not limited to being able to drive and load/unload a vehicle; light and heavy lifting (up to 20 lbs.); sitting, bending, walking, and standing and standing for several hours at a time during events.
Salary

$90,000 - $110,000 per year.
Benefits

Discovery pays 100% of the premium for Employee Medical and Dental coverage.
Company paid Basic Life Insurance, Long‑ and Short‑Term Disability coverage.
13 paid holidays.
Generous vacation time – 25 days per year.
Free museum membership for you and your family.
Accrued sick time – one week per year.
401(k) Plan and Match.
Additional optional benefits include Vision Insurance, Critical Illness Insurance, FSA, Accident Insurance, Child and Spouse Life Insurance.
Equal Opportunity Statement

DISCOVERY Children’s Museum is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local laws.

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