Digital Ad Manager

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Digital Ad Manager

Full Time Northumberland, PA, US
6 days ago Requisition ID: 1020
Overview:
Strong Spas is seeking a dynamic and strategic Digital Ad Manager

that thinks commercially, not just technically. If you're someone that understands both branding and direct response and can interpret data and make actionable decisions, then this position is for you. We're looking for someone that thrives in fast-paced environments with a proactive and performance-focused approach. To apply, submit your resume and portfolio here or by email to Strong Spas.
Key Responsibilities:
Plan, launch, optimize, and scale paid advertising campaigns
Manage budgets across Meta, Google, YouTube, and other channels
Monitor ROAS, CAC, MER, conversion rates, and lead quality
Build audience strategies and remarketing funnels
Coordinate ad creative development with internal and external teams
Develop and test:

Video ads
Lifestyle creative
UGC-style content
Promotional campaigns
Seasonal messaging

Continuously test offers, headlines, and landing pages
Build weekly and monthly performance reports
Analyze campaign performance and identify growth opportunities
Improve attribution and conversion tracking
Monitor customer acquisition economics and profitability
Improve lead quality for dealer sales teams
Optimize landing pages and conversion funnels
Work closely with sales leadership to improve marketing-to-sales conversion
Identify new advertising opportunities and channels
Stay current on platform changes, AI tools, creative trends, and digital best practices
Help strengthen brand positioning against lower-cost competitors
Qualifications:
Education & Experience:
Strong experience with

Meta Ads Manager
Google Ads and Analytics
Conversion tracking
Retargeting

Strong understanding of Ecommerce and lead generation Marketing
Personal & Professional Attributes:
Detail-oriented and results-driven with a proactive mindset.
Highly adaptable in a fast-paced, evolving environment.
Experience managing meaningful advertising budgets
Why Join Strong Spas?
Be part of a growing, innovative company at the forefront of luxury spa manufacturing. You’ll have the opportunity to shape our e-commerce strategy, work with leading retail partners, and make a direct impact on our growth and success.

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