PPC Specialist job at The Darl. Los Angeles, CA.
Are you an Amazon expert who stays ahead of the curve? We are looking for a data-driven Amazon Growth Manager to lead our PPC strategy, SEO, and brand presence. If you know how to master both traditional SEO and the new AI-driven Rufus landscape, we want to talk to you.
Role Overview
- Schedule: Monday – Friday, 8:30 AM – 4:30 PM PST
- Type: Full-Time
Key Responsibilities
- Full-Funnel PPC Management: Lead keyword research, market analysis, and bid optimization to maximize ROAS.
- Conversion Optimization: Conduct deep-dives into CTR and CVR, optimizing listing copy and visual assets for peak performance.
- Next-Gen SEO: Manage traditional Amazon SEO while optimizing for Rufus (AI-driven search) to ensure maximum brand visibility.
- Creative Collaboration: Partner with the marketing team to produce high-converting Brand Stories, Premium A+ Content, and video assets.
- Strategic Growth: Develop and execute influencer marketing strategies to drive external traffic and boost category ranking.
Qualifications
- Proven track record of scaling Amazon brands.
- Expertise in the Amazon advertising ecosystem (DSP experience is a plus).
- Deep understanding of the luxury/beauty market (preferred).
- Analytical mindset with the ability to turn data into actionable creative briefs.
Must have experience
- PPC
- helium10
- experience with seller central
- experience with vendor central
- listings optimization and creation