Vice President, Segment Marketing, Asset Owners & Corporations
Location: New York City.
BNY is a global financial services company leveraging AI and advanced technology to collaborate with clients and drive transformative solutions.
We’re seeking a future team member for the role of Vice President, Segment Marketing, Asset Owners & Corporations to join our global client marketing organization.
Responsibilities
- Segment Strategy & Planning
- Client Understanding: Develop a deep understanding of the Asset Owners and Corporations segments, including their needs, pain points, buying centers, and decision‑making behaviors across key personas.
- Go‑to‑Market Strategy: Create and execute segment‑specific go‑to‑market strategies aligned with business goals and revenue targets.
- Data‑Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.
- Stakeholder Collaboration
- Cross‑Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
- Feedback Loops: Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.
- Campaign Development & Execution
- Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas.
- Integrated Marketing: Design and execute multi‑channel marketing campaigns, spanning digital, events, email, paid/owned media, and account‑based marketing (ABM); optimize journeys by segment and persona.
- Event Management: Partner with event teams to plan and execute client forums, webinars, and other segment‑specific events.
Qualifications
- 5–10 years of B2B marketing experience, preferably in financial services or a related industry.
- Proven experience developing and executing marketing strategies for defined client segments, multisegment experience (e.g., Asset Owners and/or Corporations) strongly preferred.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
- Highly analytical mindset and attention to key metrics.
- Ability to run experiments and continuous testing to optimize performance.
- Agile approach to growth marketing and the ability to navigate ambiguity.
- Overall track record of professional and academic success.
- Ability to manage multiple priorities and stakeholders in a fast‑paced environment.
- Experience motivating teams while collaborating in a matrixed organization.
Benefits & Rewards
BNY offers competitive compensation, benefits, and wellbeing programs. Expected base salary is $68,000–$140,000 per year, determined by experience and market location. The total compensation package may include commission, bonuses, and other incentive programs.
Equal Employment Opportunity
BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups, Females, Individuals with Disabilities, Protected Veterans.
#J-18808-Ljbffr