VP Marketing / Customer Acquisition - MASSACHUSETTS - UNITED STATES
Work Experience (Years) - 10-25
Remote Status - No Remote (hybrid 3 day wfo)
Sponsor - No
Degree - University - Bachelor's Degree/3-4 Year Degree
Relocation Paid - No
Recruit From - Local
We have been retained by our client to find them a world class Head of Marketing / Customer Acquisition. The company's success is admirable. Now it is time for its new Head of Marketing / Customer Acquisition to join and continue the company's tremendous growth.
As a member of the company's Executive team, you will report into the CEO and play a critical role in ensuring the continued growth and success of the company. The Head of Marketing / Customer Acquisition is the strategic architect of the company's growth engine, with primary responsibility for designing and executing a sophisticated, multi-channel acquisition strategy. This role blends precision in digital marketing with high-touch brand positioning to scale a high-quality sales funnel. You will manage a specialized team and a multi-million-dollar budget, leveraging data, analytics, and emerging AI-driven search behaviors to ensure the company maintains a dominant market position and drives profitable, sustainable growth.
Responsibilities
- Own and execute the full-funnel digital acquisition strategy, including hands‑on leadership of SEM (Paid Search) and SEO initiatives tailored to luxury or high-ticket services
- Optimize for emerging AI-driven search behaviors, including Generative Engine Optimization (GEO), to ensure brand visibility and authority in evolving discovery environments
- Identify, negotiate, and manage strategic partnerships with premium brands to generate high-quality referral channels
- Collaborate with PR teams and agencies to enhance brand authority, increase share of voice, and secure placement in top‑tier media and industry publications
- Lead, mentor, and develop a high‑performing marketing team, fostering a culture of accountability, experimentation, and data‑driven decision making
- Manage a multi‑million‑dollar acquisition budget with full ownership of performance metrics, including CAC (Customer Acquisition Cost), LTV (Lifetime Value), and channel attribution
- Develop and implement scalable acquisition strategies that align with company growth targets and brand positioning within the luxury market
- Continuously test, analyze, and optimize campaign performance across channels to improve efficiency and conversion rates
Requirements
- 10+ years of experience in growth marketing or customer acquisition at forward‑thinking companies
- BA/BS degree required; MBA or related master’s degree nice to have
- AI‑mindset with examples of how you have built AI tools to increase productivity that have yielded demonstrable outcomes
- Demonstrated success scaling digital acquisition channels and managing large marketing budgets
- Proven record of driving measurable growth in competitive, premium markets
- Experience leading and developing high‑performing teams
- Notable previous career "wins" evidenced by successful long career tenure in data‑driven, strategic, customer acquisition type roles at other fast‑growing companies
- Preference for candidates who have recent tenure at smaller entrepreneurial companies but might have worked for larger companies earlier in their career
- Strong analytical mindset, leveraging data to guide forecasting, strategic planning, and continuous performance improvement
- Applicants must live within commuting distance to Boston, MA and not require any sponsorship.