Job Summary
The Influencer team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create. The role of the Sr. Campaign Manager, Influencer within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables. This position reports to the XX and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.
Main Duties and Responsibilities
Campaign Management
- Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners.
- Influencer identification and outreach.
- Support the development of campaign briefs for clients and influencers.
- Presentation of influencer lists for client ranking and approval.
- Analytics and reporting for campaigns.
- Oversee Assistant Campaign Managers in the daily management of campaigns.
- Managing day-to-day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients.
- Develop and customize influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team.
- Working closely with the team in the development of post-campaign reporting.
- Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution.
- Partner closely with cross‑functional agency teams to optimize social media presence and influencer integration across channels.
Strategic Planning & Thought Leadership
- Translate client goals into strategic, innovative creative and media solutions.
- Provide strategic counsel to clients and prospects.
- Develop and deliver effective and persuasive points of view.
- Understand clients’ business, competitive set and generate new ideas and see opportunities for growth.
- Ensure best practices are applied across disciplines.
- Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects.
- Lead teams to produce all campaign components seamlessly.
- Proactively manage client and internal team expectations.
- Ensure the Influencer team provides innovative solutions that feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics.
- Bring powerful thought leadership to consult on complex issues and identify innovative solutions.
- Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions.
Creative Strategy & New Business
- Research and develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals.
- Lead the development of new business proposals, includingPowerPoint building, writing, and organizing relevant materials.
- Develop influencer strategies and tactical plans to support client goals.
- Utilize tools and work with cross‑functional agency teams to develop insights that shape recommendations.
- Vet influencers, vendors, and technologies with an eye to operational and cost efficiencies.
- Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations.
- Assist in the development of any materials for agency pitches as it pertains to influencer marketing.
- Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact.
Team Supervision
- Support XX in mentoring and day‑to‑day management of Assistant Campaign Managers.
- Guide development of junior team members, educating them on Blue Hour’s principles, industry, and media trends.
- Delegate and manage junior team’s daily tasks, reviewing all finalized work for internal or client distribution.
- Contribute to performance reviews of junior team members, identifying strengths and areas for growth.
Insights & Marketing
- Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies.
- Continuously assess the competitive social media landscape and innovate to differentiate Blue Hour Studios’ practice.
- Lead key projects related to marketing Blue Hour’s influencer/creator practice, including development of thought leadership, events, marketing materials, and conference attendance.
- Attend industry events to share insights with Blue Hour.
Preferred Skills & Experience
- Minimum 3+ years of influencer marketing experience.
- Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry.
- Proven track record of managing successful social/digital campaigns across platforms such as TikTok, Facebook, Twitter, Instagram, and YouTube.
- Experience with digital reporting, data, and analytics.
- Ability to thrive in a fast‑paced environment and handle multiple projects.
- Strong verbal and written communication skills.
- Very proficient with Microsoft Office (Word, PowerPoint, Excel) and presentation formats like Google Slides.
- BA/BS required in Communications, Advertising, Marketing, or a related field.
Equal Employment Opportunity
Horizon Media is proud to be an equal‑opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. The statements herein are intended to describe the general nature and level of work performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel.
Compensation & Benefits
- Salary Range: $66,300.00 – $100,000.00 (the actual base salary may vary based on individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role).
- Discretionary bonus.
- Health insurance coverage.
- Life and disability insurance.
- Retirement savings plans.
- Paid holidays.
- Unlimited paid time off (PTO).
- Mental health and wellness resources.
- Pet insurance.
- Childcare resources.
- Identity theft insurance.
- Fertility assistance programs.
- Fitness reimbursement.