Job Title
VP, Brand Solutions (Global Sports Marketing & Customer Experience)
Primary Work Location
United States (Charlotte, NC; Dallas, TX; Chicago, IL; Phoenix, AZ preferred)
Team And Job Overview
The VP in this role is one of SPORTFIVE’s foremost global sports event strategy experts, responsible for strategy, planning, activation and execution across the Olympics/Paralympics, World Cup, Golf and Motorsports. The focus will primarily be on the Olympic & Paralympic Games at LA 2028. Core duties include client program ownership, relationship building, partnership development and team leadership.
Essential Job Responsibilities
- Program Strategy & Design: Lead clients in designing the “art of possible” to leverage partnerships for desired objectives and ROI targets. Create integrated guest experience, hospitality, ticketing, accommodation and transportation strategy for LA 2028.
- Client Leadership at an Executive Level: Own client relationships at the highest level, ensuring deliverables and long‑term client value creation.
- Partnership Roadmap Ownership: Architect and operationalise a multi‑year roadmap across the Olympic cycle, from foundation and contract negotiations to Games‑time activation.
- Stakeholder Integration: Lead across internal and external stakeholders, maintaining relationships with clients, partners, agency teams and industry stakeholders.
- Strategic Foresight & ROI Accountability: Proactively identify risks and opportunities across the Olympic cycle to structure client investments for measurable returns.
- Resource & Budget Governance: Develop and oversee multi‑million dollar budgets, identifying cross‑functional risks and efficiencies while managing procurement, vendor and partner relationships.
- Industry Relationship Management: Build day‑to‑day trusted relationships with LA 2028 partnership marketing and functional area leads to support client program delivery.
- Program Activation & Execution: Oversee client hosting and execution of premium hospitality and guest experience programs across multiple event disciplines (Olympics, Golf, Football, Motorsports).
Qualifications
- Bachelor’s degree or equivalent work experience in a related field.
- 15+ years of experience in global sports event strategy, planning and execution, with at least 10+ years working with one or more Fortune 100 brands.
- Demonstrated experience across all four listed sports disciplines (Olympics, Golf, World Cup, Motorsports) and a specialty discipline defined by multiple event executions.
- Experience presenting to and conversing informally with C‑Level executives and/or high‑profile talent or celebrities.
- Depth of experience managing complex contract negotiations and vendor management.
- Deep understanding of Olympic & Paralympic Movement regulations, values and protocol.
- 10+ years managing and being accountable for 7+ figure budgets on behalf of clients.
- 10+ years managing senior‑level clients and teams with direct reports.
- Established network in global sports and events, including relationships with global properties such as the IOC, FIFA, PGA Tour, Formula 1, etc.
Job Requirements
- Must be able to travel approximately 25% of the time for client and/or property meetings.
- Must be available to work outside of standard business hours during major events and/or priority client projects.
- Must have reliable transportation.
Benefits
Working at SPORTFIVE provides a comprehensive suite of benefits including medical, dental, vision, and retirement savings. Medical premiums start at $36.21 per month. Employees start with 10 vacation days per year (increasing with seniority) plus 20 paid holidays. 401(k) matching up to $4,000 per year. 12 weeks of primary parental leave after 1 year of service.
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