Associate Director, Oncology HCP Marketing
The Associate Director, Oncology HCP Marketing will provide strategic & operational support for the US congresses and peer‑to‑peer education for the Non‑Melanoma Skin Cancer (NMSC) indications. The Associate Director will work to increase brand equity and presence at key congresses, and help build relationships & loyalty with customers. This role provides an opportunity to gain marketing experience in a competitive space and make meaningful change in the ways we meet our business needs.
Typical Day Might Look Like
- Support & implement US congress & convention plans, creative vision, and communication strategy
- Coordinate with marketing team, medical affairs, and thought leader liaisons (TLLs) to ensure cohesion across congress plans
- Partner with Thought Leader Liaisons (TLLs) & Non‑Small Cell Lung Cancer (NSCLC) congress point on pan‑tumor congress execution (eg. ASCO, ESMO)
- Analyze the competitive landscape, identifying key promotions opportunities, and develop customer‑focused and differentiated messages to key target audiences at congresses
- Support all operational aspects for peer‑to‑peer education & speaker programs including content development/updates, new engagement tactics/formats, HCP contracting, training, logistics, communications, and act as key liaison with Commercial Operations group
- Develop professional relationships with external medical experts & speakers
- Contribute to US Advisory Board and Ad Council planning, including project management/timelines, content development, & contracting
- Support management of promotional medical education, including content updates, execution, rollout of new promotional displays & tactics, pull‑through with the sales team, vendor management, & budgets
- Support management of agency involved in key projects with quarterly assessment and budget tracking
- Support management of third party KOL programs
- Planning & participation in relevant Brand Team Meetings
- Ensuring marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines
- Ensuring project timelines and expenses are kept on scope and budget
- Ensuring cost effective delivery of all programs while tracking and monitoring metrics
Qualifications
This role might be for you if you can lead strategically, drive performance, and align across multiple functions. You bring strong project and process skills with attention to detail, proactivity, and ability to prioritize effectively. You are a standout colleague with the ability to navigate & collaborate cross‑functionally. You thrive in a fast‑paced launch environment. You have innovative thinking and problem‑solving ability. You effectively communicate to a wide variety of scientific and commercially oriented individuals.
Requirements
- 10 years of life science related marketing or sales experience along with a Bachelor's degree.
- Oncology or Dermatology experience with a focus on biologic products.
- Preferably, Congress & peer‑to‑peer experience.
- Required to be onsite 4 days a week in Sleepy Hollow, NY.
Benefits
Benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels.
Salary Range (annually)
$157,200.00 - $256,600.00
Equal Opportunity Employer
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
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