Job Description Summary
For over forty years, HarbourVest has built a team of professionals driven by entrepreneurial spirit and a desire to deliver impactful solutions to clients and investing partners. We continue to grow, adding individuals who thrive in a collaborative, open‑door culture that values diversity and innovative thinking. You will be encouraged to build on your strengths and acquire new skills and experiences in an environment of inclusion, mutual respect, and high energy. HarbourVest is an equal opportunity employer.
Location & Work Arrangement
This position is based in our new Boston Headquarters. It is a hybrid work arrangement with 18 remote workdays per quarter, managed by manager approval.
Core Responsibilities
- IR Partnership & Commercial Alignment
- Lead the marketing partnership with GPW Investor Relations and regional distribution leadership.
- Align campaign priorities and execution plans to fundraising objectives and pipeline needs.
- Translate segmentation strategy and commercial priorities into actionable marketing plans, audience targeting, and campaign sequencing.
- Campaign Leadership
- Own the global campaign calendar targeting wealth audiences.
- Develop and implement integrated campaigns with a digital center of gravity (email, web, paid, virtual programs).
- Ensure campaigns are properly targeted, sequenced, and measured in alignment with defined audience segments and fundraising priorities.
- Events & Field Activation
- Lead strategy and coordination of webinars, virtual programs, partner initiatives, sponsorships, and selective in‑person events aligned to distribution priorities.
- Integrate events and sponsorships into broader campaign strategies, including pre‑event targeting and post‑event follow‑up.
- Ensure presentation materials, event collateral, and communications directly support pipeline development and client engagement.
- Lifecycle Communications & Collateral
- Define required communications and materials across the prospect‑to‑client lifecycle.
- Ensure client‑facing teams are equipped with accurate, current collateral to support prospecting, onboarding, and ongoing engagement.
- Incorporate field feedback into ongoing refinement of campaigns and materials.
- Operating Model & Governance
- Establish and manage the client marketing operating model, including intake, prioritization, execution oversight, and reporting.
- Oversee campaign and collateral workflows through required review and compliance processes.
- Deliver structured performance reporting and insights to marketing and distribution leadership.
- Team Leadership & Global Collaboration
- Over time, build and lead a Client Marketing team for Global Private Wealth.
- Partner closely with international and corporate marketing teams to deliver consistent execution across regions while respecting local requirements.
- Set standards for campaign execution, event/sponsorship coordination, and lifecycle collateral globally.
Qualifications
- 12–15+ years of experience in global wealth or intermediary distribution marketing within asset management, alternatives, wealth platforms, or adjacent sectors.
- Demonstrated experience translating commercial strategy and segmentation into targeted campaigns and measurable marketing outcomes.
- Proven track record leading wealth‑focused campaigns, events/sponsorships, and sales‑support collateral.
- Strong digital marketing fluency and experience delivering multi‑channel campaigns.
- Experience partnering closely with IR, commercial, or distribution leadership.
- Proven leadership experience and ability to operate effectively across regions and time zones.
- Private markets and alternatives experience preferred; familiarity with evergreen structures a plus.
- Strong stakeholder management skills and executive presence.
Compensation & Benefits
Base Salary Range $200,000.00 – $225,000.00 (USD). This is one component of total compensation. The role is eligible for a discretionary annual bonus based on individual and firm performance. Additional compensation may include long‑term reward programs and a comprehensive total rewards package that may encompass retirement, health, insurance, paid time off, and wellness programs.
HarbourVest values diversity, equity, and inclusion and encourages employees to bring their authentic selves to work.
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