Summary
Director, Marketing is responsible for leading the US promotional launch of Orca-T, Orca Bio’s first commercial product. This individual will be a critical member of the Marketing team and broader Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test Brand messaging, and build promotional tactics. The Director, Marketing will have a wide remit including HCP, payer, and patient audiences, personal and non-personal tactical development, and omnichannel media strategy. Planning for multiple launch scenarios, completing promotional readiness, and contributing to Commercial and organizational Launch Readiness will be core responsibilities for this role. Reporting into the VP/Head of Marketing, this individual will collaborate closely to the cross‑functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.
Responsibilities
- Leads the promotional launch of Orca-T, driving robust pre‑launch, launch, and post‑launch strategies and omnichannel tactics that maximize market penetration and product adoption
- Drives development of unique and effective HCP engagement strategies aligned to Orca‑T Brand strategy
- Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch
- Lead Orca‑T message development across HCP and patient audiences, including insights generation and analysis
- Lead the execution of a full HCP‑facing tactical suite for personal and non‑personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets
- Contribute to omnichannel strategy, deployment, and management
- Manage agency partners effectively to deliver consistent results
- Contribute to advisory board content, execution, and analysis
- KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams
- Lead consistent engagement with Sales team to ensure optimization of messaging and assets
- Effectively manage the promotions tactical budget to Launch Readiness and Orca‑T launch
- Manage one Product Marketing FTE
Qualifications
- Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred
- 10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales
- Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need
- Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes
- Track record of cross‑functional collaboration
- Prior people management experience preferred
- Willingness to travel up to 20%
Required Competencies
- Strong Marketing experience, including unbranded and branded strategy and tactical execution
- Experience building and managing omnichannel tactics, including digital and print media
- Clinically proficient in acute leukemia and bone marrow transplantation, with a track‑record of working with clinical and scientific experts in‑house and externally to shape strategy and tactics
- Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers
- Expertise in prioritizing and managing multiple projects simultaneously to deliver against ambitious goals
- Strong communication skills, with the ability to educate internal stakeholders about Marketing best‑practices while driving results
- Able to thrive in dynamic, ambiguous environments and champion an entrepreneurial mindset
- Thrives in a fast‑moving, dynamic environment
- Proficiency with Veeva PromoMats preferred
Salary & Benefits
The anticipated annual salary range for this job is based on prior experience in the role/industry, education, location, internal equity, and other job‑related factors as permitted by law. For remote‑based positions, this range may vary based on your local market. Full‑time employment positions will also be eligible to receive pre‑IPO equity and annual bonus, in addition to competitive medical, dental, and vision benefits, PTO, 401(k) plan, life and accidental death and disability coverage, and parental leave benefits. Other perks include subsidized daily lunches and snacks at our on‑site locations.
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