Director of Paid & Earned Media Strategy

Initial Therapeutics, Inc. is seeking an Associate Director, Paid and Earned Media in Plainsboro Township, NJ. This role will oversee paid and earned media strategies, manage agency partners, and ensure alignment with brand objectives. The ideal candidate will possess over 10 years of experience in media marketing, strong strategic planning abilities, and a robust analytical mindset. Responsibilities include developing engaging media plans and fostering strong cross-functional collaborations. A Bachelor’s degree in Marketing or Business is preferred, alongside excellent communication skills.
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