Responsibilities
- Global in-market execution and support activities for SBU (examples: new product launch, pricing, web platform development, loyalty programming, Marcom).
- Global marketing content support development (examples: web, catalog, collateral, advertising, trade shows). Define product focus on trade shows – on an international level.
- SBU demographic, long-term trend and voice of customer (VOC) research. SBU regional/local industry/category performance analysis and monthly dashboard reporting.
- Operational data analysis (examples: market conditions, market share, sales performance).
- Marketing policy and process execution.
- Portfolio management: provide coordinating guidance across SBU and perform regular review of portfolio according to developed process and guidelines.
- Forecasting: utilize historical data and resources to analyze future trends.