Overview
Director, Brand Marketing and Content – Capital One Auto
Lead consumer‑centric brand strategy and content for the Auto business, driving growth through data‑driven, cross‑channel campaigns.
Responsibilities
- Develop and execute brand strategy, ensuring alignment with business objectives and market opportunities.
- Lead integrated marketing campaigns across email, direct mail, display, SEM, and other direct‑to‑consumer touchpoints to drive acquisition and engagement.
- Strengthen brand identity by maintaining consistency in brand voice, visual identity, and storytelling.
- Enhance customer experience through collaboration with product, analytics, design, and customer service teams.
- Leverage data and insights to inform marketing strategies and optimize performance.
- Manage stakeholder relationships and ensure strong collaboration across lines of business and cross‑functional teams.
- Lead, mentor, and inspire a high‑performing team of brand marketers and content managers.
Qualifications
- Basic Qualifications
- Bachelor's Degree or equivalent military experience.
- At least 10 years of experience in Brand, Marketing, or Communications.
- At least 5 years of people‑management experience.
- Preferred Qualifications
- Master's degree in Marketing, Communications, or Business.
- 3+ years of direct‑marketing and brand‑management experience in a B2C environment.
- 3+ years of experience in financial services or the auto industry.
- 7+ years of people‑management experience.
- 11+ years of experience in Brand, Marketing, or Communications.
- Experience in brand marketing within financial services, fintech, auto, or digital product industries.
- Strategic mindset with the ability to translate business goals into impactful brand initiatives.
- High adaptability and resilience, managing priorities and executive‑level requests while maintaining focus.
- Expertise in multi‑channel marketing from digital and content marketing to traditional acquisition.
- Data‑driven approach using analytics, customer insights, and market research.
- Leadership skills that inspire, foster innovation, and collaborate across all levels.
- Exceptional storytelling and communication skills, written and verbal.
- Experience with internal creative teams and agencies to execute high‑quality campaigns.
- B2C marketing experience preferred.
Compensation
Plano, TX: $187,300 – $213,700 (Director, Brand)
Eligibility for performance‑based incentive compensation (cash bonus and/or LTI).
EEO Statement
Capital One is an equal opportunity employer (EOE, including disability/veterans) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.
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