Director, Marketing

## DescriptionDatascan is a technology company whose mission is to help businesses make better inventory decisions one scan at a time. Through the provision of configurable software, fit-for-purpose scanning hardware, and access to real-time data, Datascan is the cost effective, high value option for retailers looking to take advantage of the accuracy, efficiency, and flexibility of our industry-leading inventory solutions.We operate using several key drivers for success which include -* Establishing lasting, collaborative client relationships that consistently exceed expectations,* Continually striving for excellence through innovation, technical expertise, industry knowledge and a relentless commitment to client care,* Being easy to do business with, in all that we do,* Attracting, developing, and retaining passionate, talented people in a culture of empowerment that inspires, challenges, and recognizes the contribution of every member of the Datascan team.Backed by private equity and with over 50 years of experience serving retailers, Datascan is the global leader in providing technology-led inventory counting solutions to world class retailers in over 42 countries.**Position Summary**The Marketing Director is a strategic, hands-on leader responsible for driving demand generation and elevating brand presence in support of revenue growth for our retail inventory solutions business. This role will lead all marketing activities—while also be a key driver to build campaigns, content, and programs directly. The ideal candidate is a business-oriented individual who thrives in a fast-paced growth environment and will be able to combine creativity, data-driven thinking, and executional excellence across all our operational verticals.**Duties and Responsibilities***Demand Generation & Pipeline Growth** Build and execute integrated marketing campaigns to generate qualified leads for the sales team.* Own digital marketing strategy (SEO, email, social, website optimization).* Develop and manage lead nurturing programs to improve conversion.* Track funnel performance and adjust tactics for optimal ROI.*Product & Content Marketing** Create clear, compelling messaging and value propositions for our retail inventory solutions from Barcode to RFID.* Develop sales enablement materials: product sheets, case studies, pitch decks, competitive comparisons, videos, and training materials.* Plan and execute product launches in partnership with Sales and Product teams.* Translate customer needs and market insights into positioning and content.*Brand & Communications** Strengthen the company’s brand presence across digital channels, events, PR, and industry communities.* Ensure unified and consistent messaging across all business verticals.* Manage website content, blog strategy, thought leadership, and social media presence.*Analytics & Marketing Operations** Build dashboards and KPIs to measure campaign and outreach performance.* Manage the marketing tech stack (CRM, marketing automation, analytics tools).* Monitor industry trends and competitor activity to guide strategic decisions.*Events & Retail Industry Engagement** Plan and execute trade shows, retail conferences, webinars, and in-person customer events.* Drive pre-event and post-event marketing to maximize ROI.* Build relationships with industry thought leaders, associations, and partners.*Team & Cross-Functional Collaboration** Collaborate with Sales and Customer success to ensure strong lead quality, messaging alignment, and effective handoff processes.* Partner with Product teams to gather insights, shape messaging, and support product roadmap communication.* Manage external agencies, contractors, and creative partners.**Core Competencies*** Hands-On Execution: Willing and able to build campaigns, write content, and manage tools directly.* Strategic Thinking: Can see the big picture and set a strong marketing roadmap.* Data-Driven Decision Making: Uses analytics to optimize campaigns and improve ROI.* Storytelling: Able to turn product features into clear, compelling value narratives.* Collaboration: Works effectively with Sales, Product, and the Executive Team.* Adaptability: Thrives in a fast-moving, evolving environment.## Qualifications*Experience/Qualifications/Requirements** Education – bachelor’s degree in marketing, Communications, Business, or related field.* Years of experience - 7+ years of progressive marketing experience, ideally in B2B SaaS, retail tech, or enterprise software.* Proven success building demand generation programs that drive measurable pipeline growth.* Strong storytelling, writing, and content creation skills.* Experience with CRM and marketing automation platforms (e.g., HubSpot, Microsoft CRM, Marketo).* Comfortable operating in a fast-paced, hands-on environment with limited layers.* Experience working with Sales teams on enablement, pipeline strategy, and GTM plans.*Success Metrics (First 12 Months)** Increased volume of qualified leads and marketing-sourced pipeline.* Clear, differentiated messaging and updated collateral for the retail software solutions.* Brand messaging consolidation across our three vertical solution groups.* Successful product launch(es) with Sales adoption and measurable impact.* Redesigned website content focused on the evolving retail inventory story.* Consistent production of high-quality content that supports sales and brand visibility.*Work Ownership & Representation*Employees are hired based on their individual qualifications, including education, experience, and demonstrated ability to perform the responsibilities of the role. As such, the duties and responsibilities assigned to the employee must be performed by the employee themselves. Under no circumstances may work be subcontracted, delegated, or otherwise assigned to a third party without prior written authorization from the company.*Full Time/Part Time*Full time (40 hours per week).*Exempt/Non-Exempt*Exempt (i.e. salaried)*Work Location and Hours** Hybrid – this role will be required to support meetings and other activities onsite approximately 40% of the time with remaining 60% remote. Must be local in the Dallas Fort Worth metroplex.* For all remote and hybrid positions - employees may be required to attend in-person meetings, training, or other business-related activities at designated company locations from time to time. Advance notice will be provided for any required onsite presence. All employees are expected to comply with these in-person requirements as part of their role.*Physical Requirements*Work will be done primarily seated. Ability to walk around and move items as required when in the office – setting up meeting rooms, meals, and such. This role requires long periods of viewing a computer screen, working on a keyboard, and talking to various individuals.*Core Values*All qualifies applicants must embody the characteristics outlined in our Core Values –* Ownership - We care, are accountable, and persevere. + We take responsibility. We don’t wait - We are empowered to act. + At Datascan, Details matter!* Collaboration – We are team-oriented, easy to work with, and open. + We work together, ask how we can help, and celebrate as a team. + At Datascan, Different perspectives matter!* Execution with Excellence – We are focused, relentless, and dedicated. + We have a vision. We know what we want to achieve. We have the right people for the job. We question the status quo and embrace change. + At Datascan, We measure what matters!* Solution- Oriented – We see solutions, not just problems. We have a positive attitude. We innovate. + We ask the right question, focus on results, and welcome change. + At Datascan, Doing what it takes to get the job done matters!* Do What’s Right – We make good decisions, act with integrity, and have respect. + We behave in a
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