Senior Director/Vice President, Patient, HCP, and Payer Marketing
New York, NY
Who We Are:
Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital Therapeutics™, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Click’s treatments are defined by a commitment to applying technical and scientific rigor and patient‑centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options. Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data‑driven tools such as artificial intelligence and machine learning. The digital therapeutics under development on Click’s platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases. Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics.
About the Role:
As a Senior Director / Vice President of HCP and Payer Marketing, you will shape the overall marketing strategy for near‑term launch products and build a best‑in‑class marketing organization to execute that vision. You and your team will define the brand strategy and create the narrative and materials that drive behavior change and prescriptions for Click’s PDTs. The role reports to the Chief Commercial Officer. You will oversee all aspects of the marketing function, including long‑term brand strategy, market shaping, promotional messaging, tactical planning, digital marketing/omnichannel engagement, etc. We are looking for someone with a strong background in pharmaceutical marketing and launch excellence that can develop the Click playbook for Prescription Digital Therapeutic (PDT) launches across multiple therapeutic areas. This position is based out of Click’s headquarters located in Tribeca, NYC, at the center of one of the fastest‑growing digital health communities. We have a hybrid working model that consists of at least 4 days in office each week.
Responsibilities:
- Ownership of a best‑in‑class marketing campaigns, including development of each product’s brand positioning, creation of brand value propositions, and promotional messaging to create and drive effective brand strategies.
- Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and payers; leverage clinical and economic data to produce high‑impact collateral for payer and HCP campaigns.
- Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies.
- Execute the branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience.
- Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials via agencies or otherwise.
- Oversee the development of the Payer Value Dossier, translating clinical trial outcomes and value propositions into compelling economic arguments for Market Access teams to utilize in securing adoption of national or payer coverage.
- Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
- Collaborate with Medical Affairs on communications strategy and KOL engagement.
- Manage the brand presence at key congresses.
- Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs).
- Support the planning for future indications, international expansions, and other types of partnerships.
Qualifications:
- Education & Experience:
- Bachelor’s degree required; MBA, PharmD, or MPH preferred.
- 15+ years of progressive leadership within the pharmaceutical or biotech sectors, with a proven track record across Market Access, HCP Marketing, and Sales.
- Demonstrated success leading multiple brand launches, overseeing the journey from pre‑approval market shaping to post‑launch pull‑through.
- Strategic Leadership & Domain Expertise:
- Extensive experience in developing comprehensive brand strategies, encompassing Market Access, HCP professional promotion, patient engagement, and market‑shaping initiatives.
- Strategic capabilities with the ability to conceive, develop and implement multi‑dimensional marketing and business plans.
- Deep understanding of the US payer landscape, with a preferred focus on Medicaid, state government accounts, and public affairs policy.
- Sophisticated understanding of cross‑functional ecosystems, including Sales, Marketing Analytics, Payer Account Management, and Sales Training.
- Operational & People Excellence:
- A seasoned leader who builds, mentors, and scales high‑performing marketing teams.
- Expert‑level oversight of multi‑million dollar budgets and external vendor relationships, including AORs and promotional partners.
- Exceptional communication and interpersonal skills, and the emotional intelligence required to drive consensus across diverse cultures and complex matrixed disciplines.
- Click Preferred Qualifications:
- Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics.
- Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence).
Compensation:
The base salary range for this position is between $180,000 – $280,000. The final base salary will be dependent upon skills, experience and location. In addition to the base salary, Click Therapeutics offers an annual performance‑based cash bonus and a generous equity package.
Benefits:
- Competitive Salary with Annual Review
- Cash Bonus
- Stock Options
- 5% 401(k) matching
- Medical, Dental, Vision
- Life Insurance
- Voluntary Benefits
- Unlimited PTO
- Uber One
- Nectar Rewards
- One Medical
- Fertility Support
- Fitness Reimbursement
- Bike Membership
- Professional Development Stipend
- DoorDash and Catered Lunches
- Parent Benefits
- LinkedIn Learning
- Gemini Enterprise Stack
- Industrious Workspaces
- Commuter Subsidies
- Flexible Work Arrangement
- Choice of Mac or Windows
- Sponsored Company Events
- Office Snacks and Beverages
Equal Opportunity: Click Therapeutics is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Click Therapeutics also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act.
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