Director, Destination Marketing & Tourism Partnerships
Lead tourism industry sales efforts for Clear Channel Outdoor. Drive growth within the destination marketing vertical by developing client and agency relationships that expand revenue and increase advertising investment in Clear Channel Outdoor assets.
Job Responsibilities
- Drive tourism industry investment in Clear Channel advertising inventory, including Traditional Outdoor, DOOH, Airport, Experiential and Mobile offerings.
- Generate integrated media proposals to achieve tourism/visitor business objectives.
- Exceed annual revenue growth targets for clients within the travel/tourism vertical, including DMOs, CVBs, Tourism Boards, Group Travel / MICE, etc.
- Serve as the expert on DMOs, understanding their decision processes and metrics to craft impactful advertising solutions.
- Identify incremental opportunities for CCO within existing Travel Trade & Leisure Market customer groups.
- Navigate senior level client leads in the travel/tourism industry sector to secure business meetings on initiative-taking opportunities.
- Leverage tools, resources & research to discover and connect with qualified prospects more effectively.
- Ensure customer satisfaction by facilitating all aspects of the customer's account in cooperation with Creative, Operations, Marketing and Finance staff.
- Utilize Salesforce to manage sales pipeline and provide visibility to colleagues and management.
- Participate in conferences, trade shows, state/local tourism and travel summits.
Job Qualifications
- Bachelor’s degree preferred or equivalent combination of education, training, experience, or military experience.
- At least 4 years of direct client marketing experience in the travel industry/tourism vertical.
- Progressive sales experience and success using consultative, customer needs analysis methods.
- Media sales experience preferred.
- Proven ability to consistently generate new business among destination marketing organizations, including prospecting, securing meetings, conducting effective CNAs, uncovering opportunities, and shepherding through closing and renewal.
- Demonstrated track record of driving growth.
- Proficient in Microsoft Office applications and social media platforms.
- Public speaking experience gathering, analyzing, and interpreting tourism-related data (visitor trends, economic impact, demographics) to support funding applications and strategic planning.
Core Competencies
- Account Management: Building long-term, value-based relationships and maximizing revenue while reducing time and costs.
- Fostering Communication: Listening and communicating openly, honestly, and respectfully.
- Market, Industry and Competitive Knowledge: Applying understanding of buyer personas, journeys, and market trends to position the organization for success.
- Planning and Organizing: Setting priorities and allocating resources effectively.
- Presentation Skills: Effective presentation skills inside and outside an organization.
- Strategic Sales Planning: Identifying and developing business opportunities consistent with long-term strategic plans.
Requirements
- Must be able to travel outside the office at least 50% of the time for meetings and industry events.
- Must possess a valid driver’s license.
- Must have access to a reliable vehicle.
- Open to candidates located outside of NYC, Allentown, Chicago.
Compensation
Targeted compensation range: Rate: $125,000 + Commission. Position may be bonus eligible subject to incentive plan terms.
Benefits
- Multiple Medical, Dental, and Vision Plans.
- Health Care Spending Accounts (HSA and FSA Options).
- Medicare Assistance.
- Dependent Care Flexible Spending Account.
- Optional Short-Term and Long-Term Disability Plans.
- Company-Paid Employee Life and AD&D Insurance.
- Supplemental Life and AD&D Insurance for Employee/Spouse/Child.
- Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance.
- Pre-Tax Commuter Spending Account.
- Employee Assistance Program (EAP).
- 401(k) Savings Plan with company match.
- Paid Time Off (Accrued Vacation and Sick Plans).
- Free Digital Gym Membership and discounted memberships.
- Professional Development Opportunities.
Location
Chicago, IL – 222 Merchandise Mart, Suite 570, 60654
EEO Statement
As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion. The company is an equal-opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification. The organization participates in E-Verify.
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