Position Overview
Vice President (VP) of Social Media Strategy leads and innovates our social media efforts for healthcare clients. The VP establishes and executes comprehensive social media strategies to elevate the digital presence of healthcare brands, ensuring high‑quality content, creative direction, and cross‑functional collaboration.
What You’ll Do
- Client Relationship & Strategy: Establish credibility with clients at all levels by offering advanced social media strategies and clear, effective communication. Act as the senior advisor, ensuring strategies are aligned with clients’ goals and industry trends, particularly in the healthcare space.
- Creative Direction & Standards: Oversee and ensure the highest possible standards for digital, print, audio/visual, and social media content produced by the agency. Monitor the quality of creative materials and provide guidance to both internal teams and freelance artists to maintain consistency across all deliverables.
- Collaboration with Creative Director & Agency Teams: Work closely with the Creative Director to align on design and content strategies, ensuring the efficient visual execution of creative concepts. Consult with account services, traffic teams, and other departments to achieve agency objectives and meet client expectations.
- Content Approval & Oversight: Review and approve finished social media content, ensuring it aligns with both creative and strategic objectives. Supervise alterations or corrections to content as necessary, and ensure all social media content adheres to regulatory and compliance standards within healthcare marketing.
- Social Media Analytics & Optimization: Utilize data‑driven insights to refine social media strategies. Define and monitor key performance indicators (KPIs) to measure success, and use analytics to adjust campaigns for maximum impact. Work with analytics teams to ensure continuous optimization of campaigns.
- Industry Research & Development: Stay current with evolving social media trends, technologies, and healthcare marketing regulations. Lead research into new techniques and platforms to keep the agency and clients ahead of competitors.
- Leadership & Collaboration: Engage in leadership discussions regarding staffing needs, agency resources, and project timelines. Work closely with other leadership team members to ensure social media strategies are well integrated into broader marketing efforts.
- Crisis & Reputation Management: Oversee social media reputation management, ensuring proactive monitoring and response strategies for potential social media crises, particularly related to sensitive healthcare topics.
About You
- A bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- A minimum of 10 years of experience in social media strategy, with at least 5 years in a leadership role.
- Experience in healthcare marketing or related industries is highly preferred.
- In‑depth knowledge of social media platforms, tools, and best practices.
- Strong leadership and team management skills, with the ability to inspire and guide a team to success.
- Proven experience in creating and executing successful social media campaigns that deliver business results.
- Expertise in using social media analytics platforms (e.g., Sprinklr, Hootsuite, Google Analytics) to track and optimize performance.
- Strong understanding of healthcare regulations and compliance issues impacting social media marketing.
- Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively to clients and internal teams.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), social media management tools, and CRM systems.
- Familiarity with marketing automation platforms, content management systems, and email marketing tools.
- Experience with paid social media advertising, including strategy, budget management, and ROI tracking.
- Strong analytical and problem‑solving skills, with the ability to make data‑driven decisions.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- Creative thinker with a passion for innovation in social media marketing.
- Strong interpersonal skills with the ability to work effectively in a team environment and collaborate with other departments.
Salary
$170,000 - $215,000 a year
What We Can Offer
You will receive a 401(k) plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans. Flexible working arrangements include hybrid and remote work, with the option to work from anywhere across the globe. You will receive 20 vacation days plus one personal well‑being day, nine public holidays, end‑of‑year holidays, and an early summer Friday finish in June, July, and August. Free counselling through our employee assistance program and personalized health support are available. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family‑planning journey. Continuous opportunities for professional development with on‑demand training and global mobility opportunities are offered.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health. We may use AI tools to support elements of the hiring process, such as reviewing applications, analyzing CVs, assessing responses, or transcribing interviews. These tools assist our Talent team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please review our candidate privacy policy.
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