The VP / Director, Media Strategy is a senior strategic leader responsible for architecting full-funnel, data-driven media strategies across pharmaceutical and healthcare clients. This role requires deep knowledge of the pharma marketing landscape (HCP and DTC), strong technical fluency, and an ability to leverage AI to enhance strategic planning, measurement, and optimization.
This leader will bridge business strategy, media innovation, activation and analytics to deliver compliant, high-impact media solutions that drive brand growth and measurable outcomes.
Key Responsibilities
Strategic Leadership
- Lead development of integrated media strategies across HCP and DTC campaigns, including paid search, paid social, programmatic, endemic partnerships, point-of-care, CTV, and emerging channels
- Translate brand strategy into actionable media frameworks
- Develop audience strategies leveraging NPI data, claims data, first-party CRM data, and privacy-compliant targeting approaches
- Establish POVs on evolving pharma media dynamics
- Serve as senior strategic lead in client engagements, brand planning, and new business opportunities
Technical Excellence
- Partner with omnichannel and analytics teams to design measurement frameworks, identify advanced measurement needs and to support data integrity across tagging, tracking, CRM integrations, and offline conversion inputs
- Leverage proficiency with digital activation, including search, social and programmatic, to develop fully integrated channel plans
- Partner closely with the VP, Digital Activation to provide a cohesive approach from strategy through to activation
- Champion AI-enabled planning, forecasting, and scenario modeling
- Guide teams in responsible and compliant use of generative AI for research synthesis, competitive analysis, and strategic development
Team & Cross-Functional Leadership
- Mentor senior strategists and channel leads
- Establish strategic standards and technical best practices across accounts
- Partner closely with Client Services, Analytics, Omnichannel, and Creative teams to deliver cohesive media solutions
- Elevate organizational fluency in data, AI, and pharma-specific media innovation
Qualifications
- 10+ years of experience in media strategy, with significant experience in pharmaceutical or healthcare marketing
- Demonstrated leadership at Director or VP level within an agency environment