The Role
We are seeking a strategic and results‑driven Director of Field Marketing to be our demand generation hire in North America where you will drive regional pipeline and business growth. The role is a critical and broad one, helping drive pipeline and growth in one of Perk’s priority markets globally. It requires a blend of strategic vision, leadership, analytical skills, and a deep understanding of the North American B2B SaaS market.
What will you be doing?
Strategic Planning & Execution
- Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, in close collaboration with the European field marketing teams.
- Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
- Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and partnering closely with regional SDR teams to drive quality pipeline.
- Identify opportunities to optimise budget allocation and maximise ROI.
- Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
Campaign Management & Execution
- Orchestrate and optimise integrated marketing campaigns, including digital, events, and ABM initiatives.
- Collaborate with the integrated marketing team to localise global content strategies.
- Plan and execute high‑impact industry events, conferences, and customer‑focused experiences with a small team.
- Work with the growth marketing team on localised, targeted, conversion‑focused campaigns.
- Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high‑performing campaigns.
Sales Alignment & Collaboration
This is a critical part of the role. The ability to partner with the VP of sales and his leads, to drive pipeline and growth is a key part of this role.
- Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
- Be part of the extended leadership team in North America, helping influence decision making and outcomes.
- Lead the marketing partnership with the SDR organisation to optimise handoffs and pipeline performance.
- Maintain pipeline accountability by tracking and analysing performance against shared objectives.
Leadership & Team Management
- Build a high‑performing marketing team, fostering a culture of collaboration and accountability.
- Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights.
- Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.
What You Need To Succeed
Expertise
- 12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
- Proven track record of developing and executing successful field marketing strategies in North America.
- Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
- Experience building, leading and developing teams, including direct and dotted‑line reports.
- Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
Skills & Traits
- Strategic thinker with the ability to translate vision into actionable plans.
- “Roll your sleeves up”‑type work ethic – not afraid to lean in and execute.
- One‑team mindset – collaborating with global teams, while partnering closely with regional teams.
- Exceptional leadership and team‑management skills.
- Strong understanding of multi‑channel marketing strategies, including digital, events, and ABM.
- Analytical mindset with a passion for metrics and data‑driven decision‑making.
- Excellent verbal and written communication and collaboration skills.
- Ability to thrive in a fast‑paced, relentless changing, dynamic environment.
- Growth rather than fixed mindset.
- Self‑motivation and proactive problem‑solving skills.
Benefits
- Competitive compensation and equity ownership.
- 20 vacation days and 12 public holidays.
- Three medical plans to choose from, with company contributions and an HSA for HDHP plan enrolment.
- Dental, vision and Wellhub gym subscription from start date.
- Life and disability policies from start date, with optional voluntary buy‑up plans.
- 401(k) plan with company matching contributions.
- Partner discounts on pet insurance.
- Annual Perk events, including a summer party.
- Spring Health wellbeing partnership – fast, comprehensive access to 12 therapy and 12 coaching sessions for you and your loved ones.
- 12‑16 weeks paid parental leave.
- 16 paid hours per year for volunteering.
- Up to 20 Work‑from‑Anywhere days per year.
- Four‑week fully paid sabbatical once you reach 5 years.
- Relocation support to relocate to one of our hubs.
Compensation
Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $187,000–$220,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job‑related factors.
How We Work
Our approach is IRL‑first. The team works together in person three days a week. This role requires you to be based within commuting distance of our hubs.
Equal Opportunity
Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. Perk is an equal opportunity employer; you are welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.
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