We are seeking a dynamic and motivated individual to join us as an Executive International Marketing to support our global student recruitment efforts, with a strong focus on digitalcampaign execution across international markets.
This role requires hands-on experience in managing paid digital campaigns, particularly across Meta, LinkedIn and TikTok, as well as a good understanding of the China social media landscape. You will play a key role in driving engagement, generating leads, and optimizing campaign performance across multiple channels.
Key Responsibilities
- Digital Campaign Management
- Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities
- Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization
- Support the development of targeted campaign strategies for different markets, including China
- Creative Design & Content Development
- Develop and localize content for international audiences across key social media platforms
- Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness
- Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)
- Manage the development of creative assets, working with internal or external designers where required
- Ensure all creative outputs are aligned with brand guidelines and campaign objectives
- Marketing Insights & Reporting
- Provide regular reporting on campaign performance, insights, and recommendations
- Analyse user behavior and engagement trends to refine targeting and messaging
- Stay up to date with digital marketing trends across global and China platforms