Weston, United States | Posted on 03/21/2025
Leading Cyber Intelligence firm in South Florida, seeking a creative and tech-savvy Marketing and Social Media Manager to join a dynamic team. This role is pivotal in enhancing brand presence, engaging audiences, and driving traffic through innovative strategies tailored to high-end, tech-driven industries.
This role is responsible for overseeing social media accounts, creating content, and managing local South Florida marketing efforts such as sponsorships and events.
Responsibilities
- Develop and execute comprehensive social media strategies across various platforms to increase brand awareness and engagement.
- Create, curate, and manage engaging content (images, video, written) that aligns with our brand voice and marketing goals.
- Monitor social media channels for trends, insights, and audience engagement; respond promptly to comments and messages.
- Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
- Analyze performance metrics using tools like Google Analytics and Hootsuite to measure success and optimize strategies.
- Stay up-to-date with the latest industry trends, tools, and best practices in social media marketing.
- Manage advertising campaigns on social media platforms to promote products or services effectively.
- Design and/or coordinate with graphic designers for visual content creation that enhances posts.
- Manage local South Florida marketing efforts, including sponsorships and events.
Requirements
- High level of professionalism, business acumen, and confidentiality needed to work in high-end, privacy-driven, and tech-centered industries.
- Proven expertise in digital marketing, including social media management, content creation, and analytics.
- Ability to keep up with and quickly learn the latest AI tools and technology used for marketing and design purposes.
- Proficiency in photography and graphic design with experience in Adobe Illustrator or similar software.
- Strong understanding of digital marketing principles including SEO, e-commerce strategies, and public relations tactics.
- Familiarity with social media management tools for scheduling posts and analyzing performance.
- Excellent written and verbal communication skills with the ability to create compelling content tailored for different audiences.
- Strong technical aptitude with a deep understanding of trends in high-end and tech-focused industries.
- Analytical skills to interpret campaign data and optimize strategies, including proficiency with web analytics tools (e.g., Google Analytics).
- Experience in advertising on various digital platforms is a plus.
- Ability to work collaboratively in a team environment while also being self-motivated.
- Experience working within the South Florida market is preferred.