Director of Enrollment & Marketing Management
Rochambeau, The French International School
Location: Bethesda, MD
Type: Full Time; Exempt; Director-level
Salary: $145,000-$165,000 USD annually (base)
Internal Number: DIRENR
Benefits: Paid time off, paid holidays, incentive pay, health and retirement benefits enrollment including medical, dental, vision, life insurance, and a 403(b) plan with 5% match.
The School: Rochambeau is a coeducational day school offering an exceptional blend of the French curriculum and a robust English program to a diverse student body of about 1,300 from preschool to 12th grade. The school thrives on diversity, housing over 80 nationalities, and promotes a culture of diversity, equity, and inclusion.
Posted: 09‑May‑26
Position Summary
The Director of Enrollment Management is a strategic leadership role responsible for developing and executing comprehensive student recruitment, marketing, and retention plans that align with Rochambeau’s multilingual and multicultural mission. Reporting directly to the Executive Director, the successful candidate oversees the entire enrollment lifecycle—from initial inquiry and campus tours to final matriculation and family retention—using a data‑driven approach to analyze enrollment trends and collaborating across academic departments to ensure the school's unique value proposition is effectively communicated.
Essential Duties & Responsibilities
Enrollment Management
- Develop and implement a strategic student recruitment, enrollment, and retention plan aligned with Rochambeau’s multilingual and multicultural mission.
- Collaborate with department heads and academic leaders to communicate program offerings to prospective and current families, and align enrollment strategies accordingly.
- Analyze enrollment trends and data to provide recommendations for future strategies.
- Oversee the admissions process from initial inquiry and campus tours to assessments and final matriculation, ensuring a seamless and positive experience for prospective students.
- Oversee the re‑enrollment process including the retention of current families and analyze retention data to refine enrollment strategies as needed.
- Manage a process for exit interviews and update former family contacts when they become alumni.
- Plan and organize recruitment events, including open houses, fairs, and other gatherings of potential applicants.
- Continue to develop the Parent Ambassadors program to support the admissions office.
- Develop strong relationships with the school community and key local organizations and affiliated communities.
Marketing Management
- Develop and oversee the execution of an integrated marketing strategy to promote the institution’s brand, programs, and services.
- Collaborate with internal teams to design and disseminate promotional materials, both digital and print.
- Leverage digital marketing tools to drive prospective student engagement, including social media, email marketing, and search engine optimization.
- Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as necessary.
Stakeholder Collaboration
- Work closely with academic departments, student services, and other key stakeholders to align enrollment and marketing initiatives.
- Engage with the external community, including feeder schools, businesses, and local and international organizations, to promote the institution and forge partnerships.
Budget & Resource Management
- Develop and manage the annual budget for enrollment and marketing initiatives.
- Ensure optimal allocation of resources for maximum effectiveness and efficiency.
Leadership
- Lead and mentor a team of enrollment and marketing professionals.
- Foster a culture of collaboration, innovation, and continuous improvement within the department.
- Dedicate yourself to Rochambeau’s vision, mission, values, and strategic plan.
- Serve on the Financial Aid Committee to develop policies supporting enrollment goals and socioeconomic diversity.
- Perform related duties that align with the position’s scope and intent.
Qualifications
Minimum Requirements:
- Bachelor’s degree in marketing, communications, education, or a related field from an accredited university.
- A minimum of 5 years of experience in enrollment management and marketing, preferably in a private educational setting of a similar size and enrollment.
- Proven track record of successfully developing and executing enrollment and marketing strategies.
- Strong analytical skills with the ability to interpret data and make data‑driven decisions.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Regular, predictable, and reliable attendance at work, including the ability to work evenings and weekends as needed.
- Three professional references (name, position, contact number and email) listed on your CV/Resume.
Preferred Qualifications:
- Master’s degree preferred.
- Native‑like bilingual proficiency in French and English strongly preferred.
- Knowledge of the French Education Curriculum preferred.
Physical Demands
This position operates in a professional office and school environment. The role requires the ability to move across campuses for events and tours, prolonged periods of sitting or standing, and occasional lifting or moving of materials and/or equipment up to 25 pounds.
Special Notes
In accordance with Maryland House Bill 486, Rochambeau is required to contact all former employers to request information relating to child sexual abuse or sexual misconduct involving the applicant. All final candidates will be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. These questions will also be asked when obtaining employment reference checks.
Equal Opportunity Employer
Rochambeau is an equal opportunity employer and is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. All applicants are protected under Federal law from discrimination based on race, color, religion, sex, national origin, disability, age and genetics or any other basis protected by law. Rochambeau encourages all qualified individuals to apply. For an applicant requesting assistance with the employment application process, please contact Human Resources at (301) 768‑4393.
About Rochambeau
Rochambeau, the French International School, is an independent and coeducational day school offering a rigorous curriculum in French and English leading to either the French Baccalauréat and its bilingual or trilingual international options (BFI) or the International Baccalaureate (IB). The school is the only one accredited by the French Ministry of Education in the Washington DC area.
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