Career Developers Inc., a distinguished staffing and consulting firm, is proud to celebrate 30 years of service excellence. As a GSA Contract holder, we offer comprehensive staffing solutions for both commercial and government sectors nationwide. By selectively partnering with clients who share our values, we ensure productive collaborations that set us apart in the industry. Our dedication to candidates involves managing expectations with precision through business intelligence, thorough interview preparation, transparent communication, and exceptional feedback throughout the process.
We are committed to advancing your career and look forward to supporting your professional growth.
Marketing Director – Demand Generation (Financial Services Industry)
Location: Manhattan, NY (Onsite 3 days/week)
Salary: $190,000–$225,000
Only candidates with the following skills will be considered for this role
- Must have Financial Services demand generation experience.
- Hands‑on campaign execution.
- Multi‑channel marketing (email, paid media, SEO/SEM), marketing automation (Marketo/HubSpot).
- Pipeline development ownership.
- Data‑driven optimization.
Responsibilities
Demand Generation Strategy & Execution
- Build and execute integrated, multi‑channel demand generation programs across digital platforms.
- Design scalable campaigns that drive qualified pipeline and measurable revenue impact.
- Partner with content and brand teams to convert thought leadership into demand.
- Own full campaign lifecycle from planning through execution and optimization.
Pipeline Development & Marketing Contribution
- Align marketing programs with business growth priorities and revenue targets.
- Develop lead generation and nurturing strategies that accelerate pipeline development.
- Define and optimize lead quality, scoring, and handoff processes.
- Ensure strong alignment between marketing and sales to improve conversion rates.
- Drive accountability for lead follow‑up and pipeline progression.
Analytics & Performance
- Own campaign performance tracking, reporting, and ROI measurement.
- Build dashboards to monitor engagement, pipeline contribution, and conversion metrics.
- Continuously test, iterate, and optimize campaigns using data‑driven insights.
- Partner with marketing operations to ensure clean, reliable data and reporting consistency.
Requirements
- 8–12 years of marketing experience, with 5+ years owning demand generation programs end‑to‑end.
- Strong background in financial services (wealth management, asset management, or alternatives preferred).
- Proven success building demand generation engines targeting high‑net‑worth or institutional audiences.
- Hands‑on experience executing across digital channels and marketing automation platforms (Marketo, HubSpot, etc.).
- Deep understanding of funnel metrics, attribution, and campaign optimization.
- Experience in fast‑paced, lean environments where ownership and execution are critical.
- Strong cross‑functional collaboration skills with the ability to influence senior stakeholders.
- Builder/operator mindset with a track record of delivering measurable business outcomes.