Screen Innovations brings fresh new innovative design to the motorized roller shades and projection screens industry while streamlining automation and integration. Experience smart living with your pick of exclusive energy efficient shade fabrics paired with the most robust mesh on the market for synchronized raising and lowering. Transform any space— indoor or out, at home or in a business— into a world-class entertainment theatre with modern, clean design.
Head of Growth / VP of Marketing Job Description
Location: Texas | Reports to CEO
Screen Innovations (SI) is looking for a Head of Growth / VP of Marketing to build and lead a modern, revenue-driven marketing engine.
This is not a brand-only or social-only role. This is a growth leadership position accountable for demand generation, online brand presence, and sales pull-through to our dealer network .
Why This Role Matters
Consumer buying behavior has changed. Buyers research online, form opinions early, and expect brands to educate and inspire before they ever talk to a dealer. Our goal is simple:
SI owns demand. Dealers close the sale.
This role is responsible for making that happen—at scale, with discipline, and without disrupting our dealer channel.
What You’ll Own
- Demand generation across digital channels
- Online brand presence that drives real buyer intent
- Internet to dealer pull-through strategy
- Channel protection, pricing discipline, and SKU guardrails
- Marketing ROI, attribution, and growth metrics
- Revenue-tied growth targets
Success will be measured by leads, dealer conversion, revenue influenced, CAC, and brand demand growth—not vanity metrics.
Experience in home, lifestyle, AV, technology, or premium consumer products is a plus.
What You’ll Deliver in the First 90 Days
- Internet channel & SKU guardrails
- Dealer protection and pull-through framework
- Digital and social marketing plan tied to sales
- KPI dashboard connecting marketing to revenue
Why SI
- Fastest growing window covering and leader in projection screen technology. This is a rare opportunity to build a best-in-class, channel-friendly growth engine with full executive support. The role will help you win personally and professionally.
Benefits - Screen Innovations offers a comprehensive benefits package, including:
- Medical, Vision and Dental plans (Employer subsidized)
- LTD Insurance (Employer paid)
- $10,000 company-paid life insurance (Employer paid)
- 401(k) plan
- Various other voluntary benefits available including a Flexible Spending Account
- Vacation and paid holidays
Qualifications:
This role requires business leadership and ownership of results .
Ideal Background
- B2B + DTC hybrid experience
- Proven success working with channel partners (dealers, reps, resellers)
- Ownership of a revenue number or P&L
- Strong command of funnels, conversion, CAC, and attribution
- Experience scaling a brand without blowing up the channel
- Digital and social savvy with a sales-first mindset