- Own marketing end-to-end across demand gen, product marketing, content, events, and brand
- Build a function designed for a provider-first, clinic-driven sales motion, not a generic SaaS funnel
- Develop and execute GTM strategy focused on MSK clinics, specialty practices, and multi-site provider groups
- Generate qualified pipeline from growth-oriented practices and regional clinic groups, not low-intent leads
- Drive pipeline through a mix of inbound, outbound support, events, partnerships, referrals, and targeted ABM
- Define Flagler’s positioning as the clinical operating system for MSK care
- Translate complex clinical workflows and operational challenges (patient flow, provider utilization, revenue per visit) into clear, credible messaging
- Ensure messaging resonates with both clinical and operational stakeholders
Demand Gen & Field Marketing
- Build multi-channel programs across paid, lifecycle, and outbound support
- Own field marketing (conferences, regional events, in-person engagement)
- Build referral and partner-driven growth loops within the MSK ecosystem
- Operate in a market where credibility, proof, and relationships matter as much as digital performance
- Lead launches, case studies, ROI narratives, and sales collateral
- Support multi-stakeholder sales cycles (clinicians, operators, owners)
- Help sales move deals from intro → follow-up → close with the right materials and messaging
Analytics & Infrastructure
- Own reporting across pipeline, CAC, funnel performance, and attribution
- Build systems that reflect long sales cycles, pilot-based conversions, and multi-touch buying behavior
You are accountable for:
- Qualified pipeline from high-fit MSK provider groups
- Contribution to net new ARR
- Cost per qualified clinic opportunity and CAC efficiency
- Pipeline from events, partnerships, and referrals
What Success Looks Like
- Marketing becomes a predictable driver of qualified provider pipeline and revenue
- Flagler has a clear, differentiated position in the MSK market
- A repeatable system exists for generating and converting demand from the right clinics
- Sales is consistently enabled with materials that improve deal progression and win rates
- Leadership has clear visibility into marketing performance and ROI
Who You Are
- 5+ years in B2B marketing, growth, or GTM leadership
- Experience selling into clinics, provider groups, or healthcare operators (MSK or specialty care strongly preferred)
- Strong track record of owning pipeline and revenue outcomes, not just leads
- Deep understanding of how providers actually buy: long cycles, multiple stakeholders, high trust
- Familiar with clinic economics (e.g., provider utilization, patient flow, revenue per visit) and able to reflect that in messaging
- Able to translate complex products and workflows into clear, credible, and compelling narratives
- Analytical and comfortable managing to pipeline, CAC, and conversion metrics
- High-agency, hands-on operator who can move from strategy to execution
- Full-time leadership role with high ownership
- Travel for customer visits, conferences, and industry events