Overview
BODi is on a mission to build the Health Esteem Category, focusing on fitness, nutrition, and positive mindset content. The company has evolved from Beachbody’s home‑fitness heritage into a comprehensive health and fitness ecosystem provided through a new brand, platform, and app. It offers science‑backed nutrition solutions such as Shakeology and proven fitness programs like P90X and INSANITY, delivering simple, proven solutions for modern lifestyles.
Roles & Responsibilities
The Director of CRM & Lifecycle Marketing drives the strategy and performance of BODi’s lifecycle ecosystem across email, SMS, push, and in‑app channels. Key responsibilities include:
- Lead development of programs that move new members quickly toward engagement, strengthen continued workout and supplement participation, and encourage multi‑product adoption across the BODi ecosystem.
- Design lifecycle strategies that reinforce habit formation, encourage consistent product usage, and reduce churn through behavior‑driven engagement and monetization.
- Partner with Product, E‑commerce, Media, and Analytics to use customer behavior insights to improve onboarding, repeat purchase rates, and long‑term subscription retention.
- Develop and oversee the CRM and lifecycle marketing team, setting strategy, guiding execution, and managing cross‑channel messaging.
- Own lifecycle campaign planning and the cross‑channel messaging calendar to support acquisition, onboarding, engagement, and retention.
- Oversee CRM platform architecture and operations, including segmentation, taxonomy, automation logic, and system organization.
- Build engagement loops using milestones, streaks, and rewards that reinforce consistent product usage.
- Implement dynamic and personalized messaging based on workout behavior, purchase history, and customer goals.
- Own lifecycle‑driven revenue across subscriptions, supplements, and cross‑category adoption, including upsell, cross‑sell, and bundling strategies.
- Establish lifecycle performance frameworks, dashboards, forecasting models, and a structured experimentation roadmap.
Qualifications
- 8–12+ years of experience in CRM, lifecycle marketing, retention, or customer marketing, including leadership of multi‑channel lifecycle programs.
- Strong Shopify experience and understanding of how promotions, merchandising, subscription mechanics, and onsite behavior connect to lifecycle performance.
- Proven track record driving lifecycle monetization, including repeat purchase, subscription retention, LTV growth, and cross‑sell/upsell performance.
- Hands‑on ownership of a CRM platform such as Braze, Iterable, Salesforce Marketing Cloud, or Klaviyo, covering segmentation, automation architecture, and deliverability.
- Experience owning lifecycle strategy across email + SMS (required) and ideally push/in‑app, including triggered journeys, onboarding, win‑back, and post‑purchase programs.
- Strong analytical ability for cohort retention, repeat rate, churn, AOV, revenue per user, incrementality testing, and forecasting lifecycle revenue impact.
- Experience building and managing a testing roadmap with disciplined learning loops and a capacity to translate customer behavior into effectiveness strategies.
- Experience leading and developing teams (4–7 direct reports preferred) and operating cross‑functionally with Product, E‑commerce/Merchandising, Analytics, and Creative.
- Bachelor’s degree or equivalent experience; MBA a plus.
Compensation & Benefits
Base salary range: $137,100.00 – $175,000.00. BODi offers a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401(k) plan with company match, 12‑week maternity/paternity leave paid at 100%, employee perks & discounts, training & career development, and generous PTO. All benefits are subject to eligibility requirements and may vary by location and job level. Further information is available upon request.
Equal Opportunity Statement
Beachbody, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law. The company is committed to a culture of holistic acceptance and belonging.
Application Process
The estimated deadline for accepting applications is 05/04/2026. Applicants should apply through Beachbody’s internal and external career sites.
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