Growth Marketing Manager, CRO & Lifecycle
We’re looking for a hands‑on, data‑driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing at Fieldwire. You’ll work closely with the Director of Growth Marketing and Senior Growth Marketing Manager to improve how prospects and users move through our digital funnel, from first visit to demo request to activation.
Responsibilities
- Own and optimize Fieldwire’s website experience, improving messaging, navigation, and conversion across high‑traffic pages including the homepage, demo request flows, and key product pages.
- Analyze and improve visitor‑to‑signup and visitor‑to‑demo conversion rates by identifying friction points and implementing data‑driven improvements to forms, CTAs, and user journeys.
- Build and scale lifecycle marketing programs (lead nurture, onboarding, re‑engagement, and activation) with a focus on turning engaged leads into pipeline.
- Design and run an experimentation framework across website and lifecycle channels, own the test roadmap, and translate results into actionable iteration.
- Partner with Content Manager to ensure high‑value content is effectively distributed and activated across email and owned channels.
- Support digital improvements for CrewCenter, Fieldwire’s sister brand, contributing to website and funnel strategy as scope allows.
- Contribute to international growth efforts by helping adapt and scale website and lifecycle strategies across key non‑English speaking markets.
- Provide regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team.
- Work cross‑functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution.
Qualifications
- Bachelor’s degree in Business, Marketing, or similar field.
- 3‑5 years of work experience in digital or growth marketing at a B2B SaaS company with demonstrated ownership of CRO, website, or lifecycle programs—not just support.
- Hands‑on experience with Marketo or a comparable marketing automation platform.
- Experience with A/B testing tools and a structured approach to experimentation.
- Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) and comfort translating data into decisions.
- Comfortable operating independently in a fast‑paced environment where priorities shift and not everything is defined for you.
Preferred
- Experience optimizing signup flows, demo funnels, or onboarding journeys in a product‑led or hybrid GTM context.
- Exposure to international marketing efforts (especially Germany & France), localization workflows, and multi‑market campaign execution.
- Experience working across multiple brands or business units simultaneously.
- Knowledge of the construction industry, with understanding of how job sites and project teams operate so you can speak their language.
Compensation
The estimated pay ranges for this role are as follows: $125,000 – $150,000. The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. In addition to the salary you may be eligible for an annual bonus that can range up to 30%.
Why Fieldwire?
The field‑first construction platform for less busy work and more building. Trusted on 4M+ projects worldwide, Fieldwire by Hilti gives crews reliable access to plans, tasks, and updates on one simple platform. It unites the field and office around a single, transparent source of truth, keeping teams aligned from start to finish. Designed for easy adoption, crews gain real‑time visibility into progress, clear ownership of work, and the context to make confident decisions. As part of the Hilti Group, Fieldwire combines deep construction expertise with modern digital innovation to deliver better outcomes on every job.
Location
This role is fully remote within the United States, with a strong preference for East Coast candidates. Our headquarters are based in beautiful San Francisco and our office is centrally located just off of Embarcadero Bart station.
Equal Opportunity Employer
Fieldwire is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other characteristic protected by law.
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