Position Summary
The Senior Marketing Manager is responsible for developing and executing a comprehensive B2B industrial marketing strategy that highlights Delta ModTech’s engineering excellence, problem‑solving capabilities, and advanced product portfolio. This role is a senior individual‑contributor and people‑management position.
Title
Senior Marketing Manager - Onsite
Location
Ramsey, Minnesota
Reports To
Head of People & Culture
FLSA Status
Exempt
Key Responsibilities
Marketing Strategy & Execution
- Develop and execute a multi‑year marketing strategy aligned with Delta ModTech’s growth objectives across medical devices, battery manufacturing, and advanced packaging.
- Conduct market segmentation, competitive analysis, and customer research to identify priority verticals and create targeted go‑to‑market plans.
- Support new market expansion initiatives, including European growth and emerging technologies.
Brand, Positioning & Content
- Strengthen and evolve Delta ModTech’s brand to reflect its converting and coating capabilities while maintaining alignment with company values and heritage.
- Translate complex engineering concepts into clear, compelling value propositions and technical narratives.
- Lead the creation of thought leadership content including white papers, case studies, technical articles, conference materials, and trade media engagement.
- Partner with internal subject‑matter experts to amplify engineering and technology leadership externally.
Demand Generation & Digital Marketing
- Own digital marketing strategy, including website performance, SEO/SEM, email campaigns, marketing automation, and analytics.
- Build and manage multi‑channel campaigns that support long, complex sales cycles and multiple buying personas.
- Collaborate with Sales on account‑based marketing approaches for strategic accounts.
Sales Enablement & Cross‑Functional Alignment
- Partner closely with Sales to align messaging, lead qualification criteria, and funnel expectations.
- Develop high‑quality sales enablement tools such as product collateral, presentations, ROI tools, and competitive positioning resources.
- Support shared accountability for pipeline growth through clear metrics and reporting.
Customer Insights & Market Feedback
- Collaborate with Service and R&D to gather customer feedback, market trends, and competitive intelligence.
- Build and maintain customer reference and advocacy programs to support credibility in long sales cycles.
- Support post‑acquisition marketing integration, branding and communications as needed.
Team Leadership & Marketing Operations
- Lead and develop a growing marketing team and/or agency partners across content, digital, and product marketing.
- Establish scalable marketing processes, systems, and tools including CRM and marketing automation platforms.
- Define KPIs and reporting frameworks to demonstrate marketing’s impact on growth and revenue.
Servant Leadership & Culture
- Remove barriers that slow down engineering productivity or create unnecessary friction.
- Promote a “scrappy but disciplined” approach—focused on value, not bureaucracy.
- Encourage critical thinking and challenge processes that do not add value.
- Support cross‑functional collaboration and healthy tension between engineering, manufacturing, and project teams.
- Model, steward, make decisions upon, and expect to be held accountable to Delta ModTech’s values which include:
- BELIEVE IN PEOPLE
- FEARLESS INNOVATION
- INTEGRITY
- PASSIONATE & TENACIOUS
- SERVANT LEADERSHIP
Role
Above all, this position should demonstrate a passion for serving others and a commitment to play a key role in creating a people‑first, value‑based culture that delivers our purpose of “serving people by solving problems”. Steps to success include:
- Always lead by example — act the way you expect others to act.
- Ask for feedback and welcome suggestions on improvements that can be made.
- Be aware of team members doing the right thing, then acknowledge and encourage them.
- Care for your team members personally by being empathetic and encouraging work/life balance.
- Delegate, encourage team members to innovate, and be the first to pick up the pieces with them if things don’t go as planned.
- Encourage collaboration and engagement — ensure the team feels their voices are heard.
- Show people why their job is important and how it contributes to the success of the organization.
Qualifications & Experience
- 10–15+ years of progressive B2B marketing experience, preferably in industrial automation, capital equipment, advanced manufacturing, or technically complex environments.
- Proven experience building or scaling a marketing function within a mid‑size organization.
- Strong background in long‑cycle, multi‑stakeholder B2B demand generation and product marketing.
- Demonstrated ability to translate complex technical solutions into clear market messaging.
- Experience managing agencies, vendors, and external partners.
- Strong analytical skills with experience using marketing KPIs, dashboards, and ROI measurement.
- Collaborative leadership style aligned with a values‑driven, family‑owned company culture.
Location & Compensation
This role is based at our Ramsey, Minnesota headquarters, with periodic travel to customers, industry events, and European operations. Delta ModTech offers a competitive compensation package aligned with senior marketing leadership roles in industrial manufacturing, including performance‑based incentives tied to marketing and company growth.
Salary Range
$130,000 - $160,000 per year (DOE - Depending on Experience)
Benefits Offered
- Medical, Dental, and Vision Insurance
- Short‑Term & Long‑Term Disability
- Flexible Spending Account (FSA)
- Life Insurance ($50,000 company‑paid policy)
- Health Savings Account (HSA) with up to $500 annual match (for eligible plans)
- 401(k) with company match
- Paid Time Off (PTO)
- Discretionary Bonus