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Brand Strategy & Activation Marketing Manager
Full Time New Rochelle, NY, US
8 days ago Requisition ID: 1036
Salary Range: $110,000.00 To $140,000.00 Annually
Job Title: Brand Strategy & Activation Marketing Manager
Compensation: $110,000-$140,000 Annually (Salary is contingent on candidate’s experience)
Type: Full-Time
About the Role:
The Brand Strategy & Activation Marketing Manager plays a key role in driving growth across Tri-Vin’s portfolio by developing and executing innovative brand and trade marketing programs that increase awareness, trial, and velocity across all channels.
This individual will lead the creation of scalable, insight-driven marketing initiatives that connect brand strategy with in-market execution. Working cross-functionally with Sales, National Accounts, and external partners, this role will bring bold, retail-ready ideas to life across on-premise, off-premise, and emerging channels.
Success in this role will be measured by the ability to develop impactful programs, elevate brand presence, and deliver measurable growth in distribution and sales.
Key Responsibilities:
- Develop and execute integrated brand and trade marketing programs across Tri-Vin’s portfolio
- Support annual and seasonal marketing planning across key consumption occasions (Summer, Holiday, Halloween, etc.)
- Ensure consistency of brand voice, visual identity, and messaging across all touchpoints
- Identify new ways to position brands in-market to drive relevance, differentiation, and growth
- Build scalable marketing programs that can be deployed across multiple channels, including:
- In-store merchandising and POS
- Digital and shopper marketing programs
- Experiential activations and events
- Develop core marketing assets, including:
- Brand toolkits
- Campaign guidelines
- Sell‑in support materials
- Bring forward innovative ideas that drive incremental distribution, visibility, and consumer engagement
- Partner with vendors and agencies to execute programs effectively and on time
- Partner with Sales and distributor teams to adapt marketing programs across:
- On‑premise
- Independent retail
- Regional and national accounts
- Provide tools and resources that support distribution growth and in‑market execution
- Collaborate on go‑to‑market strategies for new product launches, LTOs, and innovation initiatives
Insights, Analytics & Performance
- Leverage syndicated data (Nielsen, IRI) and internal reporting to identify opportunities and inform strategy
- Track and report on program effectiveness, including:
- Sales impact
- Brand visibility
- Execution quality
- Translate insights into actionable recommendations to optimize future programs and investments
Planning & Cross‑Functional Collaboration
- Manage timelines, budgets, and deliverables across multiple marketing initiatives
- Partner with creative, operations, and supply chain teams to ensure alignment and feasibility
- Support innovation and new product development with marketing strategy and launch planning
Qualifications:
- 4+ years of experience in brand marketing, trade marketing, or shopper marketing within beverage alcohol or CPG
- Strong understanding of multi‑channel marketing, including on‑premise and off‑premise environments
- Experience developing integrated marketing programs from concept through execution
- Experience with syndicated data (Nielsen, IRI) and translating insights into action preferred
- Proficiency with Microsoft 365
- Strong organizational and project management skills
- Ability to manage multiple priorities in a fast‑paced, entrepreneurial environment
Key External Relationships:
- Distributor sales and marketing teams
- Agency and creative partners
- POS and merchandising vendors
- Event and experiential partners
Why Work With Us:
At Tri‑Vin Wines and Spirits, we believe our people are the key to our success. We offer a competitive base salary and a comprehensive benefits package designed to reward expertise and support long‑term career growth. Benefits include medical, dental, and vision insurance, a 401(k) retirement savings plan with company match, paid time off and company holidays, disability and life insurance coverage, flexible spending accounts, and many more valuable benefits. We also offer meaningful opportunities for professional development and continued learning within the wine and spirits industry.
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