Responsibilities
- Strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Target, Walmart, Amazon and with ecommerce partners.
- Responsible for building and driving multi-category program development at retail—from ideation and strategy to executional tactics—to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness.
- Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved.
- Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers.
- Ability to influence the account by selling-in key programs.
- Applies financial acumen and analytical skills to build a successful strategy.
- Work with category sales teams, licensees and buyers to ensure cross category placement at key retailers (eg. Toys, collectables, apparel, consumables, home, publishing, etc.).
- Manages marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department.
Qualifications
- A bachelor’s degree is required, MBA preferred.
- 6-10+ years of Retail Development experience and industry knowledge.
- Experience within the consumer brand or at a studio highly preferred.
- Cross category programs and retail experience highly preferred.
- Experience with managing publicity, digital and retail marketing campaigns as part of retail programs.
- Exceptional communication skills (both written and verbal) is required.
- Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders.
- Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting.
- Fluency with PowerPoint is a must.
- Travel is required.