Who we are:
Cognito is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary.
Who you are:
You are a strategic growth marketer who combines sharp judgment, ownership, and analytical rigor with the ability to write compelling, conversion-driven messaging. You sit at the intersection of performance marketing and content. You don’t just optimize bids — you craft the messaging, positioning, and assets that make campaigns convert.
You are:
- Outcome-obsessed to drive revenue growth
- Self-directed and highly autonomous
- Comfortable making and communicating high-stakes decisions, insights, and tradeoffs
- Analytical and systems-oriented — you think in CAC, conversion rates, funnel velocity, and payback
- A strong writer who can translate product value into clear, persuasive messaging across channels
What you’ll be doing:
- Own paid acquisition – Manage and scale campaigns across Google, Microsoft, Meta, and other lead-bidding marketplaces, making data-driven decisions on where to scale, pause, or reallocate spend based on performance and business goals.
- Optimize the conversion funnel – Drive performance from first click through paid conversion by refining landing pages, messaging, targeting, and conversion flows to improve efficiency and ROAS.
- Develop high-performing content – Craft, test, and continuously refine positioning, offers, and messaging across all paid ad formats. Contribute copy and messaging improvements where needed to maximize conversion and performance.
- Drive growth – Ship quickly, measure clearly, double down on what works, and proactively identify, test, and launch new acquisition channels to unlock incremental growth.
- Use data to drive decisions and forecasting – Analyze performance data to inform budget allocation and forecasting, and clearly communicate insights, projections, and recommendations to stakeholders.
What you should bring to the table:
- 5+ years managing paid acquisition (Google Ads) with significant budgets
- Experience with B2B freemium-based acquisition
- Strong writing and content development skills, particularly for performance marketing and conversion-focused campaigns
- Experience creating and optimizing landing pages and performance-driven content
- Deep understanding of analytics, funnel economics, CAC, LTV, and payback models
- SaaS experience (Online Form industry experience is a plus)