Position Summary
The Senior Marketing & Communications Manager plays a critical role in planning, executing, and elevating the impact and integration of our marketing and communication efforts. This is not a channel management role; it is a high‑impact, versatile marketing position that strengthens key capabilities (particularly our website and measurement approach) while shaping the overall vision for what marketing becomes next. The individual brings clear thinking, high standards, and a point of view, connecting efforts across channels into a cohesive and effective strategy. They are comfortable operating at a strategic level and in execution, serving as a storyteller and connector who leverages data to drive smarter decisions and continuously seeks ways to improve how we show up, perform, and measure results across channels. This role requires someone who can collaborate and influence without authority, raising the bar through strong thinking, collaboration, and a focus on getting it right. Over time, they will help create clarity, build momentum, and elevate the team and function.
Primary Accountabilities
- Strategic & Leadership (20%)
Bring a clear point of view on how to continuously improve our marketing & communication to best‑in‑class B2B connect efforts; associate the channels into a more unified, insight‑driven experience. Identify gaps and opportunities across the marketing & communication ecosystem and help prioritize where to focus now and where to go next. Simplify complex situations and narratives for a variety of audiences. Raise the bar for what "great" looks like across the team. - Influence (20%)
Influence and align cross‑functional stakeholders without direct authority. Act as a thought partner to elevate how team(s) approaches messaging, marketing/comms plans, and execution. Constructively challenge ideas and contribute to stronger outcomes across the enterprise. Build trust and credibility through clear thinking, strong communication, and consistent follow‑through. - Technical & Operational (15%)
Strengthen the execution and effectiveness of key digital channels, including website and social platforms. Apply SEO and digital best practices to improve discoverability, engagement, and performance. Support execution across channels as needed, ensuring high‑quality, on‑brand output. Improve workflows, tools, and processes to increase efficiency and scalability. - Analytical (15%)
Evolve how marketing performance is measured, focusing on outcomes and business impact. Develop and maintain reporting and connect data across platforms to provide clear, actionable insights. Monitor performance trends to identify opportunities for optimization and growth. Translate data into recommendations, improved decision‑making, actions, and results. - Project Management (15%)
Support planning and coordination of marketing initiatives across channels and stakeholders. Manage priorities, timelines, and deliverables to ensure work is executed effectively. Help create clarity and alignment across projects and campaigns. - Innovation (10%)
Leverage AI and emerging tools to improve content development, insights, and workflow efficiency. Stay current on trends across marketing, digital experience, and audience engagement. Identify opportunities to evolve how marketing operates and delivers value.
Required Qualifications
- Degree required – Bachelor’s in Marketing or related field.
- 5+ years of experience in digital marketing, social media management, website content management, marketing analytics, or related areas; or an equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities and essential functions of the position.
- Applicants must have authorization to work in the U.S. without need for employer sponsorship now or in the future.
Preferred Qualifications
- Experience managing digital marketing channels, including corporate social media platforms and website content.
- Experience applying SEO best practices and managing website content within a content management system.
- Strong analytical and reporting skills with experience translating marketing performance data into actionable insights.
- Excellent written communication and digital content development skills.
- Strong analytical skills, including building reports and translating metrics into strategic action.
- Ability to independently own strategy and influence cross‑functional stakeholders.
Individual Competencies
- Communication: Giving and receiving messages and information in written, oral, and visual formats concisely for a complete understanding of meaning and intent.
- Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives and build mutually beneficial partnerships.
- Effective Execution: Gathers and analyzes information to generate and evaluate potential solutions to problems while weighing the accuracy and relevance of facts, data, and information.
- Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
- Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
- Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.
Physical Demands
Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms; to talk or hear and read instructions on a computer monitor or printed paper. Occasionally required to stand, kneel, or stoop, and lift and/or move up to 20 pounds. Regularly required to view items at an extremely close range and adjust focus; to remain in a stationary position. Occasional travel for business purposes may be required.
Benefits
- Medical, Dental, and Vision insurance.
- Basic and Supplemental Life Insurance options.
- 401(k) retirement plans with company match.
- Health Spending Accounts (HSA/FSA).
- Flexible time off and 11 paid holidays.
- Family‑building benefits, including Maternity, Adoption, and Parental Leave.
- Tuition Reimbursement and certification support.
- Wellness and Mental Health counseling services.
- Concierge and work/life support resources.
- Adoption Assistance Reimbursement and Perks and discount programs.
We are an Equal Opportunity Employer, including disability/vets.
#J-18808-Ljbffr