We empower smarter business operations by connecting equipment, software, and services to protect, control and optimize assets within electrical infrastructures. The business provides end‑to‑end product and service solutions that ensure the reliability and protection of customers’ electrical infrastructure across various industries.
Role Overview
We are seeking an experienced and results‑driven Director of Marketing Communications to lead and execute a comprehensive global marketing communications strategy for our power conversion and power electronics business. The role shapes the company’s brand presence, value proposition, and thought leadership across North America, EMEA, and APAC, driving measurable demand creation and business impact. The ideal candidate is a strategic storyteller, strong people leader, and collaborative partner who can translate complex technical innovation into compelling narratives that resonate with customers, partners, and industry stakeholders worldwide.
This role will report to the SVP of Strategy & Marketing and will be located at the OmniOn Power HQ in Plano, TX or Milpitas, CA.
Key Responsibilities
- Develop, lead, and execute a global marketing communications strategy aligned with corporate growth objectives across NA, EMEA, and APAC.
- Define and continuously refine company positioning, messaging, and value proposition narratives for diverse markets and customer segments.
- Build a strong company brand and ensure brand consistency while allowing for appropriate regional localisation.
- Own global branding strategy, ensuring strong, differentiated positioning in the power conversion and power electronics market.
- Oversee corporate website strategy, content architecture, and ongoing optimisation.
- Lead social media strategy and governance, ensuring consistent, professional, and engaging presence across platforms.
- Drive thought leadership programmes, including technical articles, white papers, blogs, presentations and executive visibility initiatives.
- Set the global strategy for industry events, trade shows, and conferences, aligning participation with demand generation and brand goals.
- Oversee planning, execution, messaging and measurement of global and regional events, ensuring they showcase technical leadership and customer value.
- Partner with sales and business teams to ensure marketing communications support demand creation and pipeline growth.
- Define KPIs and measure effectiveness of campaigns, content and programmes; continuously optimise based on results.
- Work closely with R&D, product management, sales and business leaders to deeply understand technologies, applications and customer needs.
- Translate technical innovation into clear, compelling marketing and communications materials.
- Act as a trusted advisor to executive leadership on brand, messaging and market perception.
- Build, lead and mentor a high‑performing marketing communications team.
- Foster a collaborative, disciplined and results‑oriented team culture.
- Coordinate internal and external resources, including agencies and regional teams.
- Serve as a collaborative team player within marketing communications and across other functions in the company.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Engineering, or a related field; advanced degree preferred.
- 10+ years of progressive experience in marketing communications, preferably in B2B, industrial, power electronics or technology‑driven environments.
- Proven experience developing and executing global marketing communications strategies across NA, EMEA, and APAC.
- Demonstrated success working cross‑functionally with R&D, sales and business teams to deliver measurable results.
- Exceptional English communication skills, both written and spoken.
- Strong leadership presence with the ability to influence at all levels of the organisation.
Nice‑to‑Have Qualifications
- Chinese language proficiency (spoken and written) is a plus, but not required.
- Prior experience in power conversion, energy, industrial automation, semiconductors or related industries.
- Experience managing agencies and global marketing partners.
Personal Attributes & Leadership Style
- Strong, confident communicator and compelling storyteller.
- Creative, strategic thinker with a business‑results orientation.
- Disciplined, hardworking and accountable leader.
- Effective team leader and team player who enjoys collaboration.
- Comfortable navigating complex, technical subject matter and fast‑paced environments.
What We Offer
- Opportunity to shape and lead global marketing communications for a technology‑driven high‑growth company.
- Direct impact on company growth, brand equity and market leadership.
- Collaborative environment with senior visibility and cross‑functional influence.
- Competitive compensation, benefits and leadership development opportunities.
- Work with innovative critical power solutions designed for high reliability and performance.
- Support customers in realizing the full potential of 5G, expanding data‑centre demands and powering Industry 4.0.