Director, Catalog Marketing – Lead strategy, planning, and execution for catalog artists and repertoire across the Pop/Rock Intercope ecosystem, driving long‑term marketing plans, managing release schedules, and coordinating with frontline label teams to maximize visibility, consumption, and cultural relevance.
Responsibilities
- Develop and execute comprehensive catalog marketing strategies for priority artists and repertoire across the Interscope catalog.
- Build long‑term plans that drive sustained consumption, discovery, and cultural relevance across streaming, social, and commercial platforms.
- Lead ideation and execution for catalog initiatives, tentpoles, anniversaries, viral moments, and long‑tail campaigns.
- Ensure catalog releases and activations are positioned for maximum impact across all platforms and partners.
- Act as strategic driver for catalog marketing—aligning team priorities, responsibilities, and departmental goals.
- Maintain ongoing communication and hold teams accountable for deadlines.
- Manage and maintain the live 12‑month catalog schedule, anticipating opportunities, identifying gaps, and planning ahead.
- Own the catalog marketing budget, ensuring efficient planning, forecasting, and ROI‑driven decision‑making across campaigns.
- Work in lockstep with frontline label teams to align catalog strategy with frontline initiatives, artist brand arcs, and long‑term career plans.
- Collaborate with A&R, Digital, Creative, Commercial, International, Revenue, and Artist Management to support catalog priorities and storytelling.
- Communicate progress, performance insights, risks, and pivots to leadership and artist teams.
- Stay on top of catalog key dates, historical anniversaries, music moments, cultural milestones, and content opportunities.
- Drive constant ideation for catalog artists, developing creative, innovative ideas to elevate catalog visibility.
- Lead campaign development for catalog tentpoles, reissues, bundles, merch, content drops, DSP activations, or special projects.
- Develop content‑forward strategies to amplify artist legacy and attract next‑generation fans.
- Spot trends—especially TikTok—and identify opportunities to create, accelerate, or capitalize on viral moments.
- Monitor audio trends, fan behaviors, algorithmic spikes, and cultural cues to inform rapid‑response or long‑tail catalog strategy.
- Use consumption data, social trends, streaming patterns, and platform insights to shape campaigns and optimize performance.
Qualifications
- 6+ years of experience in catalog marketing, product management, or music marketing at a label, distributor, or management company.
- Strong understanding of catalog lifecycle marketing, DSP editorial strategy, streaming behaviors, and long‑term audience development.
- Demonstrated ability to plan and drive marketing strategy, execute complex projects, and manage multiple stakeholders.
- Creative thinker with a track record of developing innovative and culturally relevant ideas for catalog or frontline artists.
- Highly skilled in communication—clear, proactive, assertive across teams and partners.
- Deep familiarity with DSP and social platform trends (Spotify, Apple, YouTube, TikTok, SoundCloud, etc.).
- Strong presentation, writing, and cross‑functional coordination skills.
- Proficient with Word, Excel, PowerPoint, and tools like SoundScan, Mediabase, Chartmetric, or similar.
- Bachelor’s degree.
Benefits
- Comprehensive medical, dental, and vision coverage.
- 100% coverage for out‑patient in‑network mental health services.
- Fertility coverage for eligible medical plan participants.
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720 per year).
- Student loan repayment assistance and tuition reimbursement.
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
- Flexible paid time off (PTO) for exempt employees; 3‑weeks PTO for non‑exempt employees.
- 2‑weeks paid winter break.
- 10 company holidays, including Juneteenth and wellbeing day.
- Summer Fridays between Memorial Day and Labor Day.
- Generous paid parental leave for every type of parent.
Equal Opportunity & E-Verify Information
Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.
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