Senior Performance Marketing Lead, Meta
Location: New York City (In‑Office)
About the Company
We’re partnering with a high‑growth, digital‑first consumer brand at the intersection of technology, data, and ecommerce . This company has built a category‑leading position through a combination of performance marketing, proprietary technology, and a deep focus on customer experience.
With a strong foundation and continued investment in growth, the business operates one of the most sophisticated performance marketing engines in the consumer space today.
The Role
We’re looking for a Senior Performance Marketing Lead (Meta) to own and scale one of the company’s most important acquisition channels.
This is a high‑impact, hands‑on role for a performance marketer who brings deep expertise in Meta and thrives in a data‑driven, fast‑paced environment. You’ll have significant ownership over strategy and execution, working closely with cross‑functional partners to drive measurable growth.
What You’ll Do
- Own end‑to‑end performance of Meta acquisition across multiple products, audiences, and markets
- Manage budget allocation, pacing, and optimization to drive efficient, scalable growth
- Develop and execute testing strategies across creative, targeting, and account structure
- Analyze campaign performance to identify opportunities, troubleshoot issues, and improve outcomes
- Partner with creative, analytics, and operations teams to continuously enhance performance
- Contribute to broader performance marketing strategy and cross‑channel insights
What We’re Looking For
- 5–10 years of experience in performance marketing, with deep hands‑on expertise in Meta
- Proven ability to manage and scale paid social budgets in a DTC or ecommerce environment
- Strong understanding of attribution, conversion tracking, and performance diagnostics (pixel, CAPI, etc.)
- Highly analytical with a data‑driven approach to decision making
- Comfortable operating in a fast‑paced, high‑ownership environment
- Strong communicator with experience working cross‑functionally
Nice to Have
- Experience in fast‑moving consumer categories (e.g., beauty, fashion, subscription, etc.)
- Exposure to additional paid channels (Google, TikTok, etc.)
- Experience working across multiple markets or product lines
Why This Opportunity
- Own a critical growth channel within a scaled, high‑performing business
- Operate within a best‑in‑class performance marketing ecosystem
- High level of ownership, visibility, and impact on company growth
- Collaborative, performance‑driven team environment
A Note on the Role
This is an ideal opportunity for someone who enjoys being close to the work, thrives in performance‑driven environments, and is excited to make a direct impact on growth at scale.
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