Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Who We Are
KSL Media Group is Utah's largest media company with a portfolio that includes TV, radio, podcasts and an online marketplace. From trusted local journalism to the most-used car-selling platform in the state, KSL connects Utahns to the news, information, entertainment, and commerce that matter most. Committed to being a trusted voice and staffed by people who live and work here, KSL helps communities across the state stay informed, connected, and engaged.
Position Overview
The Director, Marketing & Community Relations is a senior marketing leader responsible for driving audience growth, brand performance, and community engagement across KSL's portfolio of business units. This role oversees a team of marketing managers embedded across KSL's verticals, an Events & Logistics Manager, and the full spectrum of marketing operations – from paid media strategy and SEO to strategic community partnerships and event activations. Reporting directly to the Vice President of Brand & Marketing, this director serves as a key member of the marketing leadership team, working alongside creative directors.
This role also serves as one of KSL's primary external relationship builders – connecting the company's mission to the civic, charitable, and business organizations that matter most to our audiences and our brands. Work configurations are subject to change based on business needs and at company discretion.
Hybrid: This position is a hybrid role that requires the employee to regularly work at our Salt Lake City site. Specific hybrid schedules will be determined based on business needs and evaluated by managers.
What You Will Do
Marketing Strategy & Audience Growth
- Develop, approve, and oversee marketing strategies across KSL's business units.
- Lead a team of marketing managers in strategic direction and execution to ensure consistency and business success.
- Own the planning and execution of paid media campaigns across digital and traditional channels, including Google Ads, Meta, Spotify, programmatic, YouTube, billboard, transit, television, and radio.
- Drive SEO strategy across KSL's digital properties.
- Establish and manage marketing analytics frameworks to measure campaign effectiveness, audience engagement, and ROI across all channels.
- Brief the Creative Director and creative team on campaign needs.
- Manage marketing budgets and strategy and provide recommendations to the VP of Brand & Marketing.
Community Relations & Partnerships
- Serve as a representative of KSL at community events, fundraisers, civic meetings, board functions, and industry gatherings.
- Cultivate and manage strategic partnerships with nonprofits, government agencies, educational institutions, and business leaders across Utah.
- Leverage a deep network of community relationships to create partnership opportunities, co‑branded campaigns, and activations that support KSL's marketing and business objectives.
- Oversee the events and logistics to ensure community activations are smooth and reflect KSL marketing objectives and brand values.
Team Leadership
- Provide strategic direction, mentorship, and performance management for the events and logistics manager and the marketing managers across KSL's business units.
- Clearly delineate responsibilities and inspire career growth for the team.
- Collaborate cross‑functionally with the Creative Director, Content, Product and Sales teams.
Measurement & Reporting
- Establish KPIs for marketing performance, audience growth, partnership ROI, brand sentiment, and event impact across all business units.
- Deliver regular reporting to the VP of Brand & Marketing on campaign performance, audience trends, partnership health, and emerging opportunities.
Skills and Experience
- Bachelor's degree in Marketing, Communications, Strategic Communications, Journalism, Community Development, or a related field. Master’s degree a plus.
- 10+ years of progressive experience in marketing, community engagement, external affairs, strategic communications, media partnerships, or brand management.
- 3+ years of direct people‑management experience at a supervisory or director level.
- Classically trained, full‑funnel marketer with hands‑on experience across digital and traditional media.
- Experience managing media budgets and planning paid media campaigns across multiple channels.
- Strong understanding of SEO strategy and its role in driving organic audience growth.
- Proficiency with marketing analytics tools and platforms (e.g., Google Analytics, dashboards, attribution modeling).
- Demonstrated success building and managing partnerships with nonprofits, civic organizations, government entities, or corporate sponsors.
- Established working relationships with Utah business, nonprofit, and organizational leaders or the demonstrated ability to build a strong network rapidly.
- Proven track record of serving as an organizational spokesperson or external representative in community‑facing settings.
- Exceptional written and verbal communication skills, including drafting executive‑level messaging and community‑facing content.
- Experience leading cross‑functional teams.
- High emotional intelligence, cultural sensitivity, and ability to represent KSL's values across diverse audiences.
- Comfort operating in a fast‑paced, news‑driven environment where priorities can shift quickly.
Physical Demands
- Receive, process, and maintain information through oral or written communication effectively.
- Operate computer keys and general office equipment; work on a computer for prolonged periods.
- Stand or sit for extended periods.
- Lift, move, and carry up to 50 pounds on occasion, especially in event management activities.
Compensation
$125,000 – $150,000. Salary to be determined by multiple factors including education, experience, skills, and internal equity and market alignment.
#J-18808-Ljbffr