Requirements
- We get excited about candidates, like you, because you bring hands‑on experience leading GTM and partner marketing for interactive games and platforms, turning launches into measurable fan engagement and growth
- 8+ years experience in GTM, partnership, or product marketing within mobile games, interactive platforms, entertainment, or consumer tech, with ownership of end‑to‑end launches and live operations
- Proven track record launching interactive GTM with AAA/platform partners—comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high‑quality delivery
- Experienced across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces
- Data‑driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes
- Global experience across the US, Europe, LATAM, India, Southeast Asia, and the Middle East
- You have a Bachelor's degree or equivalent experience in GTM and partner marketing
What the job involves
- We're looking for a Senior Manager to lead go‑to‑market (GTM) strategy and execution for our interactive experiences, including mobile games, metaverse projects, and unique co‑marketing campaigns with major publishers and partners
- Reporting to the VP, GTM & Partnership Marketing, you'll design and launch programs for interactive games and experiences, creating campaigns that delight fans, drive subscriber growth, and adapt to local markets around the world
- Lead GTM and partner marketing for interactive projects—from defining goals and audiences to creative direction and performance metrics
- Build and share full‑funnel plans that cover launches, app store promotions, partner activations, and post‑launch optimization
- Be the main point of contact across leadership, other teams, and partners to ensure agreement and smooth execution
- Partner with marketing, product, and lifecycle teams to create custom campaigns that lift acquisition and engagement
- Define KPIs and partner with analytics to measure performance and guide optimization
- Forecast impact and build playbooks to scale successful initiatives across markets
- Turn performance data into clear next steps—creating presentations and updates for executives and teams
- Adapt global strategies to local markets, using regional insights, cultural moments, and platform trends to drive results
- We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office
- The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go‑to‑market and partnership marketing plans and programs, expanding Crunchyroll's growth through its own operations (O&O) presence and high‑profile third‑party distribution partners
- The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization