Location: New York City (Hybrid – 2 days/week in office)
Compensation: $170,000 – $190,000 base
Overview
We are seeking a Senior Director of Media Planning to establish and lead a high-performing media planning function within a growing U.S. team. This is a rare opportunity to be the first dedicated media planning leader in the region, supported by a global network, and play a defining role in shaping the agency’s U.S. media strategy and capability.
This role requires a hands-on, strategic leader who is equally comfortable operating at the execution level and driving senior-level strategy. You will own end-to-end media planning while influencing both clients and internal stakeholders to deliver measurable business outcomes.
Key Responsibilities
- Lead cross-channel media planning across Paid Social, Paid Search, Programmatic, and CTV
- Build integrated media strategies and channel plans aligned to client business objectives
- Manage and optimize $10M–$30M in digital media investment, with accountability for performance and ROI
- Serve as the senior media lead on client accounts, presenting strategic recommendations, performance insights, and optimization plans
- Maintain a balanced player-coach role, remaining hands-on in platforms while guiding broader strategy
- Partner with internal teams and global stakeholders to establish and scale the U.S. media planning function
- Oversee delegation of activation and buying responsibilities while retaining ownership of strategy and outcomes
- Lead performance analysis, reporting, and narrative development to translate data into actionable insights
- Contribute to new business efforts, including pitch strategy and media planning recommendations
What You’ll Bring
- 8–12+ years of experience in media planning and strategy within a digital or integrated agency environment
- Deep expertise across Paid Social, Paid Search, Programmatic, and CTV
- Proven experience managing large-scale media budgets ($10M+), with strong accountability for performance outcomes
- Strong client-facing experience with excellent presentation and storytelling skills
- Hands-on experience working within platforms while also driving strategic planning ("player-coach" capability)
- Background in performance-driven or independent agency environments (e.g., PMG, Jellyfish, or similar) preferred
- Experience across DTC/eCommerce, CPG, Financial Services, or Retail industries strongly preferred
- Entrepreneurial mindset with the ability to build, scale, and evolve a function from the ground up
Why This Role
- Opportunity to build and lead the U.S. media planning function with global support
- High-visibility leadership role with direct impact on agency growth and client success
- Work on large-scale, performance-driven accounts with meaningful business impact
- Join a fast-growing team with strong momentum and recent new business wins
- Competitive compensation and clear pathway for continued leadership growth