Ecommerce Growth Lead: Social, Partnerships & Paid Media

ECommerce Manager, Social and Partnerships New York City

Bring Integrated Digital Marketing Strategy to Life Across One of Hospitality’s Most Dynamic Portfolios

This role is ideal for someone who understands both the creative and strategic sides of digital marketing — someone who can translate campaign strategy into engaging content, paid media initiatives, partnership opportunities, SEO‑driven visibility, and measurable business impact. You’ll work closely with senior marketing leadership to align social media, influencer, partnership, paid digital, and brand marketing initiatives with broader revenue and growth goals.

What You’ll Do

Campaign & Social Strategy Integration

Align social initiatives with campaign objectives, paid media efforts, and revenue goals

Identify opportunities to support performance marketing strategies

Ensure consistency across NYC and portfolio‑wide campaigns and messaging

Assist in the planning, execution, and optimization of paid media campaigns across platforms including Google Ads, Meta, display, OTA channels and retargeting channels to support revenue and occupancy goals.

Create visually compelling digital content, including social media graphics, paid advertisements, promotional materials, and branded collateral.

Paid Media

Partner with marketing and brand teams to monitor campaign performance, analyze KPIs, and recommend optimizations to improve ROAS, conversion rates, and customer acquisition.

Influencer & Partnership Strategy

Develop influencer, creator, and partnership strategies that drive engagement and awareness

Build and maintain relationships with creators, brands, and strategic partners

Lead content collaboration initiatives that generate measurable impact

SEO / GEO / Discoverability

Support local SEO and GEO‑focused marketing initiatives

Align content with discoverability and search strategies

Explore emerging AI‑driven content and marketing opportunities

Support digital marketing initiatives through audience targeting, A/B testing, budget pacing, keyword optimization, and performance reporting.

Social Growth & Platform Strategy

Identify social trends, platform updates, and growth opportunities

Test innovative formats and evolving platform strategies

Expand audience reach, engagement, and community presence

Performance & Insights

Track social, creator, and influencer performance metrics

Deliver actionable insights and optimization recommendations

Analyze campaign effectiveness and identify growth opportunities

Cross-Functional Collaboration

Partner closely with Marketing/eCommerce, Sales, Operations and on property teams

Collaborate with cross-functional teams to align ecommerce strategies with broader digital advertising and promotional campaigns

Ensure alignment across paid, organic, partnership, and social efforts

What We’re Looking For

4–7+ years of experience in digital marketing, social media, influencer marketing, or partnerships

Hospitality, lifestyle, or travel industry experience preferred

Strong understanding of social platforms, creator ecosystems, and digital trends

Familiarity with SEO, GEO, discoverability strategies, and emerging AI marketing trends and the Koddi Platform

Proficiency in the Microsoft Office suite

Photoshop/Adobe knowledge preferred

Koddi travel advertising platform experience not required, but preferred

Excellent communication, collaboration, and project management skills

Analytical mindset with the ability to balance creativity and performance

Why Join Us?

Opportunity to shape social and partnership strategy for a growing hospitality portfolio

Collaborative, innovative, and fast‑paced environment

Exposure to high‑impact campaigns, creator partnerships, and brand storytelling

Work alongside passionate marketers focused on performance and creativity

Compensation $80,000 and annual bonus opportunity.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete required employment eligibility verification form (Form I‑9) upon hire.

Source: Hospitality Online

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