Brand & Content Strategist: Grow Impact Through Storytelling

Organizational ProfileAt The Global Orphan Project, our mission is to break the orphan cycle by addressing its root causes—relational and economic—strengthening families before they break. We believe the family is the essential cell of civilization. When families fracture, children pay the highest price, often entering destructive downstream systems such as street life, prison, and human trafficking.When our ministry began, we sought to respond to this crisis by building physical orphanages around the world. But along the way, we discovered something that changed our trajectory: up to 90% of children living in orphanages globally have at least one living parent who could care for them if they had the means. Many were placed in orphanages not because of abuse or abandonment, but because their parents—often single mothers—felt unable to provide for them.We soon recognized the same reality in our own nation. In the richest country the world has ever known, the leading reason children enter foster care is not abuse—it’s neglect, most often tied to poverty.This conviction drives us today: to come alongside families, churches, and communities, offering hope and tangible solutions so that children can grow up where they belong—within the love and stability of a family.Position SummaryThe Global Orphan Project (GO Project) Brand & Content Strategist is a versatile creative leader who uses their talents to advance the mission of breaking the orphan cycle. Blending strategic thinking with strong content creation skills, this role is responsible for shaping and stewarding the organization’s brand voice across all channels. This role will create and curate high-quality, mission-driven content that reflects the heart and priorities of GO Project and its related brands. This individual will collaborate closely with cross-functional teams, remain focused on measurable results, and lead content efforts to ensure alignment with marketing goals and key performance indicators. Success in this role means producing compelling, best-in-class content that strengthens brand presence, engages audiences, and drives meaningful impact.Your Responsibilities IncludeBrand Strategy ResponsibilitiesLead brand development for GO Project and its affiliate brands alongside Marcom team and other stakeholdersDrive brand messaging, voice, and tone for GO Project, while maintaining understanding of thegrowth of its brandsWork with Marcom team to build and strengthen brand awareness/reputation across relevantaudiences: customers, employees, partners, and investors.Participate in brand strategy meetings, responsible for brand management and ensuring brandconsistency across all brandsEnsure brand strategy is consistent through leading brand strategy initiatives, writing brand creative briefs, ensuring brand consistency across print, online publications, website, and campaign activationsEnsure the brand strategy and creative deliverables align with organization goals and objectives and can be tied to key performance indicatorsSet benchmarks for brand successChampion brand management by understanding the distinct and nuanced differences between GO Project sub brands and work to advocate for a clear understanding of each brand’s purpose within the GO Project familyTrain, lead, mentor teams to assist in helping them fully embrace brand strategyContent Strategy ResponsibilitiesAct as primary content writer or content creator for GO ProjectAct as “editor and chief” of all content produced ensuring we execute with excellence in alignment with our marketing goals and KPIs:Holistic revising for tone, voice, brand, format, and recommendations for contracted writersProofreading + micro edits for other contracted writersReview and editing of social content and email marketingAs primary writer and editor for web content, ensure content is fully executed and error freeCraft holistic content vision within deadlines for monthly communications, including contentcalendars (email marketing, web content, blog content, etc.)Drive brand messaging, voice, and tone for GO Project, while maintaining understanding of thegrowth of its brandsCollect and curate stories that show the results of the impact of investment of key audiencesStrategize to ensure content is consistent and compelling across delivery channelsCoordinate with Digital Marketing Specialist in the creation and execution of monthly and ad hocemailsExplore and maintain understanding of key GO Project audiencesAttend meetings with GO Project stakeholders to ask the relevant questions and gain the insightsrequired to constantly improving content that resonates with intended audiencesAid teammates and contractors in content needs – guiding in writing, offering direction, editingPitch in for event support and coordinationBuild and steward AI prompt libraries aligned to each brand’s voice and messaging guidelines, equipping teammates and contractors to produce on-brand content efficiently and consistently.Other duties as assignedKnowledge and Skills, You Bring to the OrganizationBachelors in communications or related fieldFour to six years of writing experienceExperience with the industry standard marketing platforms, plus Google and Microsoft 365 ispreferredExperience creating integrated creative content across all marketing channelsProven decision-maker demonstrating discernmentExcellent presentation, analytical and communication skillsPersonal and professional integrity with unwavering respect for co-workers and our stakeholdersPassionate about empowering local churches to care for children and families in crisisA personal desire to answer God’s invitation to serve the vulnerableThe above description is not intended to be comprehensive, but rather a focused list of priorities. Success provides the opportunity to not only build a career but also bring much-needed support and care to local children and families in crisis across the United States. Successful candidates, like all GO Project LLC employees, are expected to live and work consistent with GO’s vision, mission, and values.GO Project offers a competitive benefits package for full-time positions (30+ hours per week) including health, dental, vision and employer paid life insurance, retirement savings and generous PTO plan and a highly competitive, market-indexed compensation when compared to similar non-profit roles. Compensation is commensurate with relevant skills and experience.The Global Orphan Project is a 501c3 nonprofit located at 3161 Wyandotte, Kansas City, MO 64111.GO Project associates are at-will employees.www.goproject.org
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